25.09.2023

Gleb Specter

10 min

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Hey there! Since the start of our Cryptorsy blog, we received loads of questions from our community. So, we decided to collect all the most commonly posed questions in one pile, and respond to them all, right here in this article:

• How do I get into Web3 marketing?
• What are the marketing trends in Web3?
• How does Web3 change and help marketing?
• What are Web3 agencies?
• How are brands using Web3?

The chasm between web2 and web3 tech is massive, and the gap in marketing is just as colossal. Web3 doesn't play by the same rules as web2. It's not just about tech and tools; it's a whole different ballgame when it comes to strategy, community relationships, and collaborations with other projects. What worked well in web2 marketing doesn't work for a web3 project.

Hence, the first step is to gain awareness and adapt to this evolving paradigm. Web3 - it's all about using the cool stuff, like Metaverses, Tokens, NFTs, Digital Identities, Communities, Decentralized Finances, Blockchains, and VR.

But lots of us have some skepticism about the world of cryptocurrencies, and hey, it's not without reason. You'll run into a bunch of shady stuff out there – the so-called "shitcoins", info scammers, and hackers lurking around the Web3 block. So, step one is all about building trust. However, equally vital is your role in fostering trust within the Web3 realm. When every founder and crypto enthusiast dedicates their efforts to establishing trust in the market, we won't need to pose this question anymore.

Let’s dive into the vital tools of Web3 marketing:

• Community management: Your community is crucial. Build and nurture a lively and hyped-up community around your Web3 project. This means you've got tricks up your sleeve for managing social media like a boss and keeping your supporters in the loop and pumped about your project.

• Incentive campaigns: Engagement with specialized platforms like Galxe, Zealy, and Guild to run incentive-driven campaigns, rewarding users for their participation and engagement.

• Web3 bloggers and influencers: Collaboration with Web3 content creators and opinion leaders to reach a broader audience.

• PR (Crypto media & blogs): Spread the news by teaming up with crypto-savvy PR agencies and platforms that are all about crypto media and blogs. That way, your project gets the spotlight it truly deserves.

• Affiliate programs: Creation of some affiliate programs that get folks excited to shout about your crypto project. It's like building your own squad of promoters, spreading the crypto love far and wide.

• Partnerships with Web3 brands: Think of it like teaming up with other Web3 hotshots – you're basically joining forces to reach a bigger crowd and cook up some killer marketing moves together. It's all about that Web3 synergy.

So, how do you jump into this Web3 marketing groove? It's pretty straightforward – dive headfirst into the world of Web3 tech. Start riding the wave and grabbing all the awesome opportunities this new reality serves up.

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Trends, you know, they pop up in every nook and cranny, and they've got their own flavor. They usually kick off thanks to the masses or some big-shot personalities who give 'em a thumbs-up.

Guess what? Web3 or crypto marketing trends are no exceptions. If you want to be the leader in your niche, you've got to keep an eye on these trends and ride the wave. Let's take a look at some of them in Web3 marketing that top projects and agencies are all about right now.

The real deal in marketing is the one that gets you mega results without burning a hole in your budget. And guess what? Web3 steps in to help traditional marketing do just that.

Think of Web3 as the "read/write/own" era of the internet. Here users are not just customers; they're players in the game. Every individual could become a stakeholder and influence on destiny of projects. Become a part of the project means:

If you're itching to dive into the Web3 business or dream of launching your very own Web3 startup, one thing's for sure – you'll need some support. Yep, we're talking about Web3 agencies. These folks don't just rely on Web3 wizardry; they've got the traditional marketing tricks up their sleeves too. This is SEO, PPC, PR, marketing strategies, website design, and social media content plans. They've got the whole shebang to help you conquer the Web3 world.

So, what sets Web3 agencies apart from the old Web2 crew? Well, it's not just about fresh marketing tricks; it's a whole new vibe in how they roll with clients. There's no more of that old-school "pay up, get the job done, and goodbye" routine. In Web3, it's all about partnership. These agencies don't just work for you; they work with you. They're all about teaming up, sharing communities, and cooking up cool stuff like allocations and referral systems. They help you refine your product together with them. ****It's a whole new level of collaboration.

Specific services of Web3 agency:

The business landscape is in a constant state of flux. As new tech and digital innovations roll in, the game plan for how we do business undergoes some serious makeovers. The internet has already shaken up our work, social life, and how we stay connected.
And now, with the emergence of web3, businesses have the opportunity to revolutionize their operations and take their growth to the next level.

Early adopters and trendsetters in the tech industry, such as those who embraced websites, applications, CRMs, digital banks, IT platforms, and smartphones, have always come out on top. That's precisely why big corporations such as Apple, Amazon, Shopify, UFC, Adidas, Meta, Gucci, Netflix, and Google started considering Web3 technologies for their own ventures.

Web3 is a game-changer for businesses, offering a wide range of benefits including:

Nothing works better than RWA benefits. It's time to level up your game. We're talking about supplying your community with real-world assets that will make their jaws drop. Merchandise and permanent goods adorned with your brand's epicness will skyrocket your visibility in the real world. Your users won't just be fans; they'll be loyal devotees for life. Give your community something they can touch, wear, and flaunt proudly.

Prepare to make a splash! It's time to venture beyond the confines of the Web3 realm and engage with bloggers and influencers from diverse backgrounds. These social media heavyweights boast substantial followings that can open doors to fresh opportunities for your brand. Collaboration is the key strategy here. Seek out bloggers and influencers whose values align with yours, individuals who can amplify your brand's message to a broader audience. It's time to dismantle barriers and conquer uncharted territories.

It's time to tap into your inner charisma and cultivate a thriving personal brand. In 2023, it's not just about your company; it's about YOU. Build a strong personal brand that reflects your values, beliefs, and uniqueness. Craft your tone of voice, create captivating content, and let your personality shine. Your personal brand will elevate your brand trust and skyrocket customer engagement. Get ready to embrace your inner superstar.


Also, trends, such as Incentive Campaigns, Partnerships with Web3 projects, and Community Development, have been detailed in other sections of this article.

This empowers users to be in a WIN/WIN situation where they understand the reasons behind supporting the success of your project. You should use reward platforms (Zealy, Galxe), airdrop campaigns, giveaways, or contests to reward your community for being active.

And when people go from being mere consumers to feeling a real connection with your brand, magic happens. They become invested in your business's fate. This community can spread the word, share thoughts, and broadcast your project across the crypto space. So, not only does it save you big bucks, but it also kickstarts your business like there's no tomorrow.

But wait, there's more! By forging these connections, you're not only enhancing your brand's reach but also inviting people to be part of your business decisions. They can do this through voting on governance proposals, for which you can quickly reward your community. You're tapping into the collective wisdom and enthusiasm of your community, and that's where the real magic happens. It's an opportunity to gauge how deeply they believe in your project, and from there, the possibilities are boundless.

In conclusion:

As we know you'll have more questions coming up, stay tuned for our upcoming articles where you'll find all the answers you need. Don't forget to follow us on Twitter, YouTube, and Medium. Because we'll keep sharing the awesome perks of the Web3 world and how it can supercharge brands. Just a friendly reminder, Web3 isn't a revolution; it's an evolution.