Common questions

Web3 Marketing FAQ

Gleb Specter
10 min
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How do I get into Web3 marketing?

What are the marketing trends in Web3?

How does Web3 change and help marketing?

What are Web3 agencies?

How are brands using Web3?

Hey there! Since the start of our Cryptorsy blog, we received loads of questions from our community. So, we decided to collect all the most commonly posed questions in one pile, and respond to them all, right here in this article:

  • How do I get into Web3 marketing?
  • What are the marketing trends in Web3?
  • How does Web3 change and help marketing?
  • What are Web3 agencies?
  • How are brands using Web3?
The chasm between web2 and web3 tech is massive, and the gap in marketing is just as colossal. Web3 doesn't play by the same rules as web2. It's not just about tech and tools; it's a whole different ballgame when it comes to strategy, community relationships, and collaborations with other projects. What worked well in web2 marketing doesn't work for a web3 project.

Hence, the first step is to gain awareness and adapt to this evolving paradigm. Web3 - it's all about using the cool stuff, like Metaverses, Tokens, NFTs, Digital Identities, Communities, Decentralized Finances, Blockchains, and VR.

But lots of us have some skepticism about the world of cryptocurrencies, and hey, it's not without reason. You'll run into a bunch of shady stuff out there – the so-called "shitcoins", info scammers, and hackers lurking around the Web3 block. So, step one is all about building trust. However, equally vital is your role in fostering trust within the Web3 realm. When every founder and crypto enthusiast dedicates their efforts to establishing trust in the market, we won't need to pose this question anymore.

Let’s dive into the vital tools of Web3 marketing:

  • Community management: Your community is crucial. Build and nurture a lively and hyped-up community around your Web3 project. This means you've got tricks up your sleeve for managing social media like a boss and keeping your supporters in the loop and pumped about your project.

  • Incentive campaigns: Engagement with specialized platforms like Galxe, Zealy, and Guild to run incentive-driven campaigns, rewarding users for their participation and engagement.

  • Web3 bloggers and influencers: Collaboration with Web3 content creators and opinion leaders to reach a broader audience.

  • PR (Crypto media & blogs): Spread the news by teaming up with crypto-savvy PR agencies and platforms that are all about crypto media and blogs. That way, your project gets the spotlight it truly deserves.

  • Affiliate programs: Creation of some affiliate programs that get folks excited to shout about your crypto project. It's like building your own squad of promoters, spreading the crypto love far and wide.

  • Partnerships with Web3 brands: Think of it like teaming up with other Web3 hotshots – you're basically joining forces to reach a bigger crowd and cook up some killer marketing moves together. It's all about that Web3 synergy.

So, how do you jump into this Web3 marketing groove? It's pretty straightforward – dive headfirst into the world of Web3 tech. Start riding the wave and grabbing all the awesome opportunities this new reality serves up.
Trends, you know, they pop up in every nook and cranny, and they've got their own flavor. They usually kick off thanks to the masses or some big-shot personalities who give 'em a thumbs-up.

Guess what? Web3 or crypto marketing trends are no exceptions. If you want to be the leader in your niche, you've got to keep an eye on these trends and ride the wave. Let's take a look at some of them in Web3 marketing that top projects and agencies are all about right now.
The real deal in marketing is the one that gets you mega results without burning a hole in your budget. And guess what? Web3 steps in to help traditional marketing do just that.

Think of Web3 as the "read/write/own" era of the internet. Here users are not just customers; they're players in the game. Every individual could become a stakeholder and influence on destiny of projects. Become a part of the project means:
If you're itching to dive into the Web3 business or dream of launching your very own Web3 startup, one thing's for sure – you'll need some support. Yep, we're talking about Web3 agencies. These folks don't just rely on Web3 wizardry; they've got the traditional marketing tricks up their sleeves too. This is SEO, PPC, PR, marketing strategies, website design, and social media content plans. They've got the whole shebang to help you conquer the Web3 world.

So, what sets Web3 agencies apart from the old Web2 crew? Well, it's not just about fresh marketing tricks; it's a whole new vibe in how they roll with clients. There's no more of that old-school "pay up, get the job done, and goodbye" routine. In Web3, it's all about partnership. These agencies don't just work for you; they work with you. They're all about teaming up, sharing communities, and cooking up cool stuff like allocations and referral systems. They help you refine your product together with them. ****It's a whole new level of collaboration.

Specific services of Web3 agency:
The business landscape is in a constant state of flux. As new tech and digital innovations roll in, the game plan for how we do business undergoes some serious makeovers. The internet has already shaken up our work, social life, and how we stay connected.
And now, with the emergence of web3, businesses have the opportunity to revolutionize their operations and take their growth to the next level.

Early adopters and trendsetters in the tech industry, such as those who embraced websites, applications, CRMs, digital banks, IT platforms, and smartphones, have always come out on top. That's precisely why big corporations such as Apple, Amazon, Shopify, UFC, Adidas, Meta, Gucci, Netflix, and Google started considering Web3 technologies for their own ventures.

Web3 is a game-changer for businesses, offering a wide range of benefits including:
Where to begin web3 marketing
Web3 trend
How to make web3 a magic pill
The role of Web3 Agencies
Web3 branding insights

Real-World-assets (RWA) for your guys

Non-crypto or Web2 KOLs

Shine Bright: Develop Your Personal Brand

Nothing works better than RWA benefits. It's time to level up your game. We're talking about supplying your community with real-world assets that will make their jaws drop. Merchandise and permanent goods adorned with your brand's epicness will skyrocket your visibility in the real world. Your users won't just be fans; they'll be loyal devotees for life. Give your community something they can touch, wear, and flaunt proudly.
Prepare to make a splash! It's time to venture beyond the confines of the Web3 realm and engage with bloggers and influencers from diverse backgrounds. These social media heavyweights boast substantial followings that can open doors to fresh opportunities for your brand. Collaboration is the key strategy here. Seek out bloggers and influencers whose values align with yours, individuals who can amplify your brand's message to a broader audience. It's time to dismantle barriers and conquer uncharted territories.
It's time to tap into your inner charisma and cultivate a thriving personal brand. In 2023, it's not just about your company; it's about YOU. Build a strong personal brand that reflects your values, beliefs, and uniqueness. Craft your tone of voice, create captivating content, and let your personality shine. Your personal brand will elevate your brand trust and skyrocket customer engagement. Get ready to embrace your inner superstar.

Also, trends, such as Incentive Campaigns, Partnerships with Web3 projects, and Community Development, have been detailed in other sections of this article.
  • Engage with project communities on platforms like Discord, Telegram, and Twitter.

  • Invest in tokens of this project.

  • Acquire project tokens and actively participate in governance proposals, as some projects allow token holders to vote on decisions.

  • Offer your expertise in development, design, marketing, or any other relevant area to Web3 projects.

  • Attend conferences, meetups, and events. Networking can lead to opportunities to become a stakeholder in promising projects.
This empowers users to be in a WIN/WIN situation where they understand the reasons behind supporting the success of your project. You should use reward platforms (Zealy, Galxe), airdrop campaigns, giveaways, or contests to reward your community for being active.

And when people go from being mere consumers to feeling a real connection with your brand, magic happens. They become invested in your business's fate. This community can spread the word, share thoughts, and broadcast your project across the crypto space. So, not only does it save you big bucks, but it also kickstarts your business like there's no tomorrow.

But wait, there's more! By forging these connections, you're not only enhancing your brand's reach but also inviting people to be part of your business decisions. They can do this through voting on governance proposals, for which you can quickly reward your community. You're tapping into the collective wisdom and enthusiasm of your community, and that's where the real magic happens. It's an opportunity to gauge how deeply they believe in your project, and from there, the possibilities are boundless.
  • Tokenization: Making and handling tokens, including stuff like ICOs and STOs.

  • NFT Creativity: Crafting special NFTs for digital art, games, and collectibles.

  • Smart Contract Auditing: Making sure smart contracts are super safe through security audits.

  • DeFi Dreams: Building and checking DeFi stuff like decentralized exchanges, lending platforms, and liquidity tricks.

  • Community Management: Creating and keeping lively Web3 communities, including social media jazz.

  • Tokenomics Design: Designing systems that keep users happy and the project healthy.

  • Web3 Strategy Consulting: Offering smart advice, researching markets, and plotting out strategies.

  • Partnership and Collaborations: Finding cool partners and helping projects grow bigger and better.

  • User-Friendly Magic (UX): Making dApps easy to use with slick designs.

  • Liquidity Boost: Pooling funds for exchanges and making sure tokens flow like a river.
  • Increased customer loyalty and lifetime value through NFT-based loyalty systems.

  • Capitalization of assets by tokenizing and trading on blockchain.

  • Redefined business models and boosted ROI with community-driven incentivization.

  • The attraction of web3-native users and revenue growth in new digital niches.

  • Enhanced customer experiences through integration with Metaverse and AR/VR.

  • Increased asset volume and turnaround with integration into Decentralized Finances.

  • Personalized experiences using data and technology to tailor products and services to individual needs and preferences.

  • Collaboration with communities to develop new products and turn them into loyal fans.

  • Prioritization of user privacy with encryption and decentralized identity solutions.

  • Expansion of reach by partnering with existing web3 brands.

  • Streamlined workflow and reduced costs with AI techniques.

  • Launch of fundraising campaigns and scaling up with own tokens offered to investors.
In conclusion:
As we know you'll have more questions coming up, stay tuned for our upcoming articles where you'll find all the answers you need. Don't forget to follow us on Twitter, YouTube, and Medium. Because we'll keep sharing the awesome perks of the Web3 world and how it can supercharge brands. Just a friendly reminder, Web3 isn't a revolution; it's an evolution.
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How much does it cost to cooperate with a crypto marketing agency?
The cost of using a crypto digital marketing company will vary depending on the size and scope of your campaign. However, we believe that our prices are very competitive and offer excellent value for money. If you would like a more accurate quote, please contact us and we will be happy to provide you with a customized proposal to fit your budget.
What are the best marketing channels for my crypto offering?
The best advertising and marketing channels are the ones that will allow you to reach your target audience most effectively within your budget. This will vary depending on your type of cryptocurrency project - whether it’s an ICO or a more well-established offering. However, some of the most popular marketing channels for crypto projects include the following:

  • SEO & Content Marketing
  • PPC Ads
  • Social Ads
  • PR & Outreach
  • Influencer Marketing
  • Online Communities
  • Press releases
From what and how exactly we can start a collaboration?
Sure thing, we start with a briefing and underlining your goals, to make it our main focus in the work progress, then we’ll give you a couple of gifts (secret), connect your personal marketing manager to your project and launch campaigns. Just beep us on telegram @cryptorsy_io_bot , email us at, leave your request here or book a call on our website. We have a principal position: what starts perfectly, will go on perfectly. So be sure, the process of work will be perfect in detail.
How I can be sure that you’ll deliver results?
As a team of data-driven crypto digital marketers, we place a strong emphasis on ROI. We believe that transparency is key — that's the reason we’ll always keep you up to date with our progress, so you can check out the results at any time.

Our combination of experience, expertise, and flexibility makes us some of the best crypto marketing experts in the industry. Here are some of the ways we ensure our clients get the best results:

  1. We have a team of experts who are solely focused on marketing cryptocurrency.
  2. We stay up to date with the latest industry news and trends.
  3. We develop creative solutions that are designed to help our clients overcome the unique challenges present in the world of cryptocurrency.
  4. We are always monitoring our campaigns to ensure they are delivering the desired results.
  5. We always remain agile and adapt our cryptocurrency strategies as needed.
  6. We offer competitive pricing to fit your budget without sacrificing quality.
What makes Cryptorsy unique and super valuable to me?
All our benefits: gifts, personal marketing manager, free audit, all services on a high-quality level, super easy-to-take prices, perfect scenario and funnels for result getting, and our powerful web3 network, that we can connect to you (all our relations and guys, that can strengthen your performance).
What do I get if I accept your offer, and what do I lose if I refuse?
Shortly, you’ll lose your dedicated crypto marketing partners that could bring you the highest results in the space because they’ve done this a million times, and why don't we do that with you?

What do you get? You get a successful marketing launch and sustainability in your future because 21+ TOP-level experts will manage your marketing activities!
Want to hack the stunning growth formula for your project? Our team has prepared something extremely special for you, just leave your application to get yours!