It's exciting to see big brands jump into the web3 space, but doing things the "right way" is important and It all starts with "Keeping things simple".
Several web2 brands have already started exploring the possibilities of Web3. One such brand is Reddit, the popular social news aggregation site. Reddit has launched its own cryptocurrency, called MOON, which is used to reward users for contributing content to the platform. Users can use MOON to buy special features, such as badges or custom emojis, and also trade it on cryptocurrency exchanges. This has created a new revenue stream for Reddit and also incentivized users to contribute more valuable content.

The question "why" has now become "how" businesses can transition to web3.

"The way that blockchain technology and web3 technologies are evolving is going to be revolutionary in so many different industries, and it's going to be an incredible thing to watch." - Ashton Kutcher, actor and investor

According to trend reports and examples of web3 adoption, the marketing and product landscape is rapidly redefining, and the tendency is here to stay.

Another proper read for the brands, that want to get more benefits from being involved in the web3. How so? What are the next baby steps? Web2.5 approach.

In recent years, we have seen a significant shift in the way brands operate in the digital space. The rise of Web3 has created new opportunities for businesses to engage with customers in more meaningful and authentic ways. But what exactly is Web3, and how can Web2 brands successfully transition to this new era of the internet?

The new era of surviving and creating new realities has arrived, and it's all possible using web3 tech stack. It's like websites, that was a game changer some time ago for the projects. Let’s explore more about the shift.

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Vlad Svitanko
6 min




Phase 1: Understanding the basics of Web3
  • Research and study the fundamental concepts and technologies that underpin the Web3 ecosystem, including blockchain, smart contracts, decentralized applications (dApps), and cryptocurrencies.
  • Educate and train the team on the potential advantages of Web3 in terms of increased revenue, community, and capitalization, as well as other benefits such as improved security, transparency, and user ownership.
  • Identify the most promising Web3 use cases and verticals relevant to the business model, target audience, and competitive landscape.

Phase 2: Integrating Web3 functionalities into existing products and services
  • Explore ways to incorporate Web3 functionalities into existing Web2 products and services, such as enabling blockchain-based payments, incentivizing user participation through token rewards, and leveraging decentralized data storage and sharing.
  • Assess the technical feasibility, cost-effectiveness, and user experience implications of each integration option, and prioritize them based on their potential impact on revenue, community, and capitalization.
  • Develop a roadmap and timeline for implementing the selected Web3 integrations, taking into account the necessary resources, partnerships, and regulatory compliance.

Phase 3: Building Web3-native products and services
  • Identify new business opportunities and revenue streams that can be created by developing Web3-native products and services, such as dApps, decentralized finance (DeFi) protocols, non-fungible tokens (NFTs), and decentralized autonomous organizations (DAOs).
  • Evaluate the market demand, user adoption, and competition for each Web3-native product or service, and define a clear value proposition and target audience for each.
  • Allocate resources and talent to build and launch the Web3-native products and services, while leveraging existing Web2 assets, such as user data, brand recognition, and distribution channels.

Phase 4: Engaging with the Web3 community
  • Join and participate in relevant Web3 communities, such as blockchain networks, DeFi protocols, and social media platforms, to build brand awareness, thought leadership, and network effects.
  • Foster collaboration and partnership opportunities with other Web3 projects, such as cross-chain interoperability, liquidity pooling, and joint marketing campaigns.
  • Embrace the open-source ethos and contribute to the development and improvement of Web3 protocols and standards, while leveraging the benefits of peer review, security audits, and innovation.

Phase 5: Measuring and optimizing the impact of Web3 on the business
  • Establish key performance indicators (KPIs) and metrics to track the impact of Web3 on the business, such as revenue growth, user acquisition, token value, community engagement, and governance participation.
  • Continuously measure and analyze the KPIs to identify strengths, weaknesses, opportunities, and threats of the Web3 strategy, and adjust the roadmap and tactics accordingly.
  • Optimize the allocation of resources and investment based on the ROI of each Web3 initiative, and communicate the progress and achievements to stakeholders, investors, and users.

Certainly, there are numerous actions and factors to consider within the phases as it greatly depends on the brand's niche, current size, and ultimate objectives; however, it is undeniable that the set of web3 tools can enhance any business.


As Web3 continues to gain momentum, many Web2 brands are exploring ways to adapt to this new environment. By embracing decentralized technologies and building on blockchain-based platforms, these brands can tap into a whole new set of possibilities for customer engagement, community building, and revenue generation.

To successfully transition from Web2 to Web3, the best first step is to visit our DIGITAL SHIFT page, where you can learn more about our approach, submit an application, and schedule an introductory call with our methodologist to create an effective plan for your brand's transformation.

If you're looking to unleash the full potential of your business and take advantage of the latest web3 tool pack, we have something truly special for you!
"And you know what? In terms of generating business revenue and overall profitability, it's significantly more effective.”
“The earlier you are stepping into the game, the more chances to successfully outperform competitors you get” - Cryptorsy’s Growth Marketing Team is saying.
Firstly, it's important to understand that web3 does not completely overhaul your business but instead offers a set of tools that can enhance your existing business model without eliminating its strengths that have been built over the years.

"Transitioning to web3 technology is an evolutionary process that involves combining the battle-tested fundamentals of web2 with the transformative potential of web3, using a hybrid web2.5 approach to simplify the transition for existing web2 brands and unlock the empowering benefits of web3 to optimize processes and solve complex problems.”
One of the most significant advantages of Web3 for web2 brands is that it enables them to create new business models that were previously not possible. For instance, web2 companies that provide services that require trust, such as Uber or Airbnb, rely on a central authority to connect users and providers. In Web3, smart contracts can be used to automate these interactions, making the process more efficient and transparent.
Another example of a web2 brand moving towards Web3 is Nike, the global sportswear giant. Nike has filed a patent for a blockchain-based system that enables users to verify the authenticity of their products. The system uses a digital ledger to record the entire lifecycle of a product, from manufacturing to distribution, and ensures that it is not tampered with. This system will enable Nike to combat counterfeiting, which is a significant problem in the fashion industry.

A third example is Unilever, the global consumer goods company. Unilever has partnered with blockchain startup Provenance to create a blockchain-based supply chain traceability system. The system enables Unilever to track the journey of its products from the source to the consumer, ensuring that they are ethically sourced and sustainably produced. This system enhances Unilever's brand reputation and also provides consumers with more transparency about the products they are buying.
These examples illustrate that web2 brands can successfully transition to Web3 by embracing blockchain technology and leveraging it to create new business models and enhance their existing operations. To get started with the transition, brands need to follow some firm steps:
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is the perfect solution to seamlessly transition to a web2.5 approach.
Head on over and schedule a free call with our expert to learn about the best next tiny steps to take advantage of the new digital landscape.

With Digital Shift, you can start seeing results today, not tomorrow!
How much does it cost to cooperate with a crypto marketing agency?
The cost of using a crypto digital marketing company will vary depending on the size and scope of your campaign. However, we believe that our prices are very competitive and offer excellent value for money. If you would like a more accurate quote, please contact us and we will be happy to provide you with a customized proposal to fit your budget.
What are the best marketing channels for my crypto offering?
The best advertising and marketing channels are the ones that will allow you to reach your target audience most effectively within your budget. This will vary depending on your type of cryptocurrency project - whether it’s an ICO or a more well-established offering. However, some of the most popular marketing channels for crypto projects include the following:

  • SEO & Content Marketing
  • PPC Ads
  • Social Ads
  • PR & Outreach
  • Influencer Marketing
  • Online Communities
  • Press releases
From what and how exactly we can start a collaboration?
Sure thing, we start with a briefing and underlining your goals, to make it our main focus in the work progress, then we’ll give you a couple of gifts (secret), connect your personal marketing manager to your project and launch campaigns. Just beep us on telegram @cryptorsy_io_bot , email us at, leave your request here or book a call on our website. We have a principal position: what starts perfectly, will go on perfectly. So be sure, the process of work will be perfect in detail.
How I can be sure that you’ll deliver results?
As a team of data-driven crypto digital marketers, we place a strong emphasis on ROI. We believe that transparency is key — that's the reason we’ll always keep you up to date with our progress, so you can check out the results at any time.

Our combination of experience, expertise, and flexibility makes us some of the best crypto marketing experts in the industry. Here are some of the ways we ensure our clients get the best results:

  1. We have a team of experts who are solely focused on marketing cryptocurrency.
  2. We stay up to date with the latest industry news and trends.
  3. We develop creative solutions that are designed to help our clients overcome the unique challenges present in the world of cryptocurrency.
  4. We are always monitoring our campaigns to ensure they are delivering the desired results.
  5. We always remain agile and adapt our cryptocurrency strategies as needed.
  6. We offer competitive pricing to fit your budget without sacrificing quality.
What makes Cryptorsy unique and super valuable to me?
All our benefits: gifts, personal marketing manager, free audit, all services on a high-quality level, super easy-to-take prices, perfect scenario and funnels for result getting, and our powerful web3 network, that we can connect to you (all our relations and guys, that can strengthen your performance).
What do I get if I accept your offer, and what do I lose if I refuse?
Shortly, you’ll lose your dedicated crypto marketing partners that could bring you the highest results in the space because they’ve done this a million times, and why don't we do that with you?

What do you get? You get a successful marketing launch and sustainability in your future because 21+ TOP-level experts will manage your marketing activities!
Want to hack the stunning growth formula for your project? Our team has prepared something extremely special for you, just leave your application to get yours!