Welcome to the mind-blowing future of Web3 marketing, where we're about to unleash a wave of unstoppable trends that will leave your competition in the dust. Get ready to revolutionize your marketing game and take your brand to new heights. Buckle up, because we're about to dive into the wildest and most daring trends that will dominate the Web3 marketing landscape in 2023.

26.05.2023

Gleb Specter

8 min

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Straight progression: community first, then MVP, not reverse.

It's time to let your community take the wheel and become the content-making heroes of the Web3 world. Brands in 2023 are going to humanize themselves like never before by embracing user-generated content (UGC). Say goodbye to soulless ads and hello to genuine, authentic content created by your own community. By empowering your tribe to generate content, you'll build an engaged community that trusts you implicitly. Think contests, giveaways, and incentives to fuel their creative fire. User-generated content is the real deal, folks. It's not just effective; it's the secret sauce that will take your brand to the stratosphere.

#MyEtherWallet (MEW) - MyCrypto Winter Contest: MyEtherWallet, a popular Ethereum wallet, ran a UGC campaign encouraging users to share their experiences and creative content related to the platform. Participants were asked to create videos, articles, or social media posts showcasing their favorite features or use cases of MEW. The campaign successfully engaged the community and highlighted the versatility of the platform.

1. Polkadot and Chainlink: Polkadot, a multi-chain network protocol, and Chainlink, a decentralized oracle network, have collaborated to bring enhanced data connectivity to the Polkadot ecosystem. The integration enables Polkadot developers to leverage Chainlink's reliable and secure decentralized oracles to access off-chain data, opening up new possibilities for dApps built on Polkadot.

2. Solana and Serum: Solana, a high-performance blockchain platform, and Serum, a decentralized exchange (DEX) built on Solana, have collaborated to create a fast and scalable DEX ecosystem. Serum utilizes Solana's high transaction throughput and low latency to provide users with a seamless trading experience, offering features such as order books, lending, and margin trading.

It's time to channel your inner rock star and build a thriving cult of personality. In 2023, it's not just about your brand—it's about YOU. Your personal brand will take center stage, captivating your audience and creating a powerful connection. Build a strong personal brand that reflects your values, beliefs, and uniqueness. Craft your tone of voice, create captivating content, and let your personality shine. Your personal brand will elevate your brand trust and skyrocket customer engagement. Get ready to embrace your inner superstar.

In this fast-paced digital landscape, the key lies in crafting concise yet impactful videos that pack a punch. By blending brevity, engagement, and a dash of humor, you can deliver your message in a way that captivates viewers and ensures they grasp the full essence. Say goodbye to boring text and hello to captivating vlogs, animations, and motion videos. Video is the language of emotions. It creates a deep connection with your audience and leaves a lasting impression. Lights, camera, action— let the magic begin.

What is Direct to Community? Well, it's like a turbocharged version of the trends we've been witnessing for the past couple of decades. We're talking about cutting-edge technologies that empower brands to forge intimate connections with their customers like never before.

Think about it: social media gave brands the power to reach out, target, and engage with their customers directly. Platforms like Facebook, Google, Snapchat, and others became the playground for brands to establish personal relationships with consumers from all corners of the globe.

Step aside, traditional marketing departments, because the community is taking over. In 2023, Web3 brands will shift their focus from targeting and paid ads to the sheer power of their community. It's no longer a marketing department headed by your CMO that stands behind the project, it's a whole Web3 community doing the job for you.

Web3 transforms the way crypto brands do business, allowing every individual to become a stakeholder. This empowers them to be in a WIN/WIN situation where they understand the reasons behind supporting the success of your project.

When embarking on a new business venture, always begin with your community. Understand their requirements and collaborate with them to develop the ideal solution—a product that effectively resolves their pain points. Your loyal tribe will become your strongest marketing force, spreading the word like wildfire.

Cross-chain collaborations are about to become the hottest thing in town. In 2023, Web3 brands will join forces with other projects on the same blockchain ecosystem to create mind-blowing synergies. Picture this: you gain a new audience, increased on-chain activity, and a truckload of credibility. It's a win-win-win situation, my friends. By partnering up with other reputable brands, you'll not only reach new heights but also solidify your status as a force to be reckoned with. Get ready to dominate the Web3 space with the power of collaboration.

Example of a big Web3 collabs:

Nothing works better than RWA benefits. It's time to level up your game. We're talking about supplying your community with real-world assets that will make their jaws drop. Merchandise and permanent goods adorned with your brand's epicness will skyrocket your visibility in the real world. Your users won't just be fans; they'll be loyal devotees for life. Remember, folks, loyalty is the name of the game. So go ahead and create kick-ass merchandise and goodies that align with your brand's identity and values. Give your community something they can touch, wear, and flaunt proudly.

Get ready to blow the doors wide open. It's time to venture beyond the boundaries of the Web3 world and connect with bloggers and influencers from all walks of life. These social media powerhouses have massive followings that can unlock new horizons for your brand. Collaboration is the name of the game. Seek out bloggers and influencers who resonate with your values, who can spread your brand's gospel to the masses. It's time to break down barriers and conquer new territories.

In the realm of Web3 marketing, simplicity is king. We're talking about a one-click wonderland where everything is effortless and lightning-fast. In 2023, businesses that want to thrive must embrace a seamless and intuitive user experience. Remember, folks, your users don't have time for complex and convoluted processes. They want instant gratification with a single click. So focus on streamlining your user experience, making it smoother than silk. Trust us, simplicity will be your secret weapon in the battle for user attention.

Oh, baby, get ready for the explosive power of incentivizing campaigns. This is where the magic happens. By rewarding your users for their actions, you'll supercharge their engagement and forge an unbreakable bond. Think polls, content creation, social media sharing—these are the building blocks of a killer campaign. And guess what? Your users will get a taste of your brand's awesomeness in the form of tokens. It's a win-win situation that will keep your users hooked and increase their lifetime value. So go ahead, make it rain rewards, and watch your brand soar.

But wait, there's more! Direct to Consumer, now known as E-Commerce, took things to a whole new level. It revolutionized social media by enabling brands to not just connect with customers but also SELL directly to them. No more middlemen interfering with the distribution. Brands were in charge, and they seized the opportunity to dominate the market.

Now, brace yourself for the harsh truth. Despite all these groundbreaking advancements, we've stumbled upon a major stumbling block. Yeah, you heard me right. Brands are closer to their customers than ever, but guess what? They're still at the mercy of these centralized giants like Facebook (or should we say, Meta?) and Google. These power-hungry gatekeepers have one thing on their minds: extracting every ounce of value from brands and their beloved customers.

Sure, brands can tap into global audiences through paid social and programmatic media spend. But let me ask you this: at what cost? They're tied down by the whims and demands of these colossal intermediaries. One day, a brand can have a thriving "community" of millions on a platform, but the sad reality is that they don't truly OWN those precious customer relationships, email lists, or data. And you know what's worse? They can be easily blocked or de-platformed based on some seemingly random decision.

That's where Direct to Community comes swooping in to save the day! It might still be in its early stages, but trust, it's the future. Picture this: mind-blowing technologies built on the blockchain are emerging, giving every brand the power to take back control and nurture their superfans, inquisitive customers, and everyone in between. Finally, they can truly own and cultivate these relationships without being held hostage by those who seek to exploit them. Therefore, businesses can invest in building their own community platforms, where they have complete control over the user data and the content that is shared.

This community principle first will have a trend to mature further by adopting methods, such as 'Direct to Community'.

So buckle up and invest in building a robust community that will promote your brand like crazy. Incentivize them, reward them, and watch as your brand trust skyrockets and customer engagement reaches new heights.

FINAL WORD

In the daring world of 2023, projects must unleash their prowess and conquer the realm of user experience to reign supreme. Meta universes, NFTs, gamification, and an arsenal of other cutting-edge tools await, ready to propel engagement to unprecedented heights and effortlessly captivate users within intricate product realms. To claim victory, Web3 brands must wholeheartedly invest in perfecting the user experience, forging a seamless and immersive journey for their audience. Harness the power of user testing, delve deep into the analysis of user behavior, and optimize every pixel of the user interface to deliver an unrivaled adventure for their devoted followers.

As we charge into 2023, a tactical and strategic approach to content creation will be the ultimate game-changer. Embracing the art of deploying diverse content across multiple platforms, tailored to the unique characteristics of each, will enable businesses to cast their nets wider and captivate a massive audience. Picture this: live content and memes on Twitter to ignite real-time engagement, professional and partnership-oriented content on LinkedIn to attract investors and forge valuable connections, and an email newsletter to deliver exclusive updates and irresistible offers while retaining unwavering client attention. By embracing a systematic and comprehensive content creation strategy, projects can effortlessly build brand awareness and fuel unparalleled customer engagement. Leave no stone unturned—craft a content calendar, delineate captivating topics, assign dynamic roles and responsibilities, and create awe-inspiring content that resonates across different channels. The content arena is yours for the taking!

The year 2023 demands a fearless and calculated approach to content creation. Embrace the chaos of the digital battlefield, where a diverse array of platforms beckon, each requiring its own unique content strategy. Twitter, the arena for live updates and memes that ignite a wildfire of conversation. LinkedIn is the realm of professionals, where fruitful alliances and lucrative investments await the bold. And let us not forget the ever.

In the ever-evolving world of Web3 marketing, these trends will set you apart from the crowd. Embrace them, harness their power, and watch your brand conquer the Web3 landscape like a fearless trailblazer. Stay ahead of the game, and unlock a future of limitless possibilities. The time is now, so seize it with all your might. The Web3 revolution awaits!