Maximizing Twitter potential


As with any story, there are very important aspects of Twitter that determine the entire outcome that follows. If you don't work through these fundamental things perfectly, no matter how much money you invest in advertising or how many viral publications you create, it won't produce results. Let's figure it out!
Your Twitter profile contains immense energy to give away to the audience who land on your profile. Whenever you open a Twitter profile, you always see the cover and display picture. If these two things are on point, the chances are, you're moving ahead to look at the further parts of the profile.

In today's fast-paced digital world, having a killer online presence is non-negotiable, especially if you're a Web3 brand. And let's face it, Twitter is the place to be if you want to make some serious noise and get noticed. But building a Twitter following from scratch? Ain't nobody got time for that!

That's why we're here to spill the tea on the juiciest strategies and best practices to help you grow your Twitter account from zero to 10K followers. So buckle up, buttercup, because we're about to take your Twitter game to the next level and get your brand the attention it deserves.

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Gleb Specter
10 min


Increasing and retaining an audience is a marathon, not a sprint. And if you want to make it big on Twitter, you need to be systematic. In this guide, we'll show you the key things you must do regularly to make your Twitter account interesting and engaging.

Of course, we'd like to start with the most important thing, the content. As you may have already realized, it has to be regular. A few tweets in a month are not going to work. If you want to grow on Twitter, tweet multiple times every day and get used to it because it's a long-term game, and don't take it as a 3-week stunt.

Now let's focus on how to create content that people genuinely like and retweet.

Strong Foundation

Profile Essentials

Uniswap labs

Bio positioning

There are dozens of your competitors in the market every day. You and I are in a place where it's no longer enough to just be an NFT marketplace or a DeFi platform. You need to be narrowly focused to get attention. Your positioning must fit into one short and clear phrase.

Link of the profile

Don't screw up with the profile link. The best solution is to create a link tree and add there all the important links - to your website, blog, social networks, and of course your technical documentation because this is the first thing that experienced crypto users look at before deciding whether or not to follow the project.

Oh yeah, by the way, avoid putting shortened URLs that seem suspicious in the link section, this might discourage potential followers.

Pinned post

Many people underestimate the impact of a pinned post, but this is the first thing that a user will pay attention to after reading the bio. There must be a hook and a transition to something really important that's going on in your project right now.

Running an airdrop? Pin it.

Updated the whitepaper? Pin it.

Giving a special season offer for increased percentages in staking? Great, Pin it!
Pinned post
Crypto Wars
Being able to create funny and sarcastic memes is the key to getting your Twitter content spread out. There is probably no other corner of the internet where memes are as greatly appreciated as web3. So, as much as possible and in an appropriate way, feel free to use sarcastic comments or inside jokes as tweet content.

Memes could take the form of a mock of a web3 celebrity like Vitalik or a hilarious cartoon of an NFT project. Elon Musk is a top meme master, you can always refer to his Twitter for meme inspiration.

Writing insightful perspective with Twitter Thread

A Twitter thread is a good way for you to express ideas in a systematic order. Even though most of the content on Twitter is short write-ups and fragments of thoughts, threads are trendy now to be a new way to attract readers who want serious content.

How to attract followers with a thread? You need to lure readers through the first Twitter with good stories, questions, keywords, and meme pictures. Then for each of your following threads, it is recommended to start those with a brief and clear sentence highlighting the gist.

When there are 4 or more Tweets in a thread, the Tweets will be truncated. So it would be best if you kept the important things up front.

GM: The Power of a Good Morning Tweet

Power of Gm tweet
It may seem strange at first glance, but the rules in web3 are that you're required to wish good morning to your users if you want to get a large amount of engagement from your audience. If you look at the top crypto KOLs and Influencers, they all use this simple, yet effective mechanic. And there's nothing stopping you from using it as well.

Also, don't forget that this story works both ways. Take just 10 minutes out of the morning to respond to the gm of other influencers in the web3 world. That way you'll get noticed by both the Influencers and their target audience.

Mix Formats: Keep It Fresh with a Variety of Content

Audiences these days are very demanding. It's not enough to just make content regularly. You need to use different formats - publish videos, use pictures or gifs, make controversial polls. To ensure that users always stay engaged with you - mix the format of your content like a bartender mixes cocktails.

Make regular columns

If you want to stand out on Twitter, you need to make regular columns that people will come back for. But how do you come up with killer content? Easy, just ask your audience what they want to see. And if they don't know, try out different ideas and see what works best.

Use hashtags to pump up SEO

Hashtags power
Hashtags are like the SEO of Twitter, and they can help you get more visibility in the web3 community. But don't just slap any old hashtag on your tweets. Do your research to find out what keywords your target audience is using, and then use those hashtags to join the conversation. With the right combination of NFT hashtags, your tweets will be popping up all over the place.

Account growth

Alright, let's talk about the juicy stuff. You want to know how to quickly gain real followers on Twitter, right? Well, let me tell you, Twitter is full of opportunities to boost your presence, and I'm here to spill the tea on how to make it happen.
Aptos treasureland
Collaborations is key in the Web3 world, and Twitter is the perfect platform to connect with other projects and influencers in the space. Don't be afraid to reach out and build strong relationships with other brands and individuals. Joint events and campaigns, cross-promotion, sharing expertise and resources - the possibilities are endless.

By working together, you can tap into each other's audiences and ultimately grow your reach and influence in the Web3 community. But beware, collaborate only with legit projects with great team backgrounds, strong financial backing, and clear roadmaps. No one wants to be caught in bed with scammers, right?

Influencer Marketing/PR

It’s another way to get the word out about your project. Web3 KOLs' recommendations hold a strong influence on web3 degens' behaviors. But before you go all-in, do your homework and carefully check if the influencer has the proper criteria to help connect with your prospective audience. And watch out for red flags such as bot-manipulated engagement.

No one wants to waste money on a fake influencer. And remember, you don't need to break the bank to launch a successful PR campaign. At an early stage, you can always liaise with a set of affordable micro-influencers.

Free promotion through Ambassadors

But what if you can't afford even micro-influencers in the early stages of development? Fear not, Twitter has a great List feature. You can use it to make a list of accounts to follow closely - the same crypto KOLs and Influencers.

By quickly interacting with their content, you can be the first to like and respond to their posts, drawing attention to you from their audience. Some of those who will notice you can help with promotion and make some retweets absolutely free. But remember, the main thing is the speed of reaction, so you don't drown among the comments of other users. And don't forget to add new names to your list from time to time and remove those who were ineffective.

AMA sessions

AMA Sessions
Hosting an AMA session is an absolute must for any project looking to prove its credibility and show that it cares about its community. As a user, you'd be crazy to miss out on this opportunity to gain valuable insights into the project and connect with other professionals in the industry.

To really make the most of an AMA session, you better come prepared with some killer questions, approach the session with a positive attitude, and take some damn good notes. And if you still have burning questions afterwards, don't hesitate to reach out for some extra clarification.

In short, an AMA session is the perfect platform for both developers and users to come together and discuss their thoughts and ideas. So don't be so shy - get involved in an AMA sessions and watch your network grow!

Interact with your followers through DMs and comments

Your Twitter account is a digital extension of your office, so recruit qualified people to answer users' questions, receive feedback, manage negative criticism from followers, and listen and make personalized responses to users.

Customer support will play a highly important role in identifying dissatisfied users. If this aspect of your Twitter account is well-handled, followers of your project and even detractors will perceive your professionalism and uniqueness from afar and turn into your brand's advocates.

After all, interaction and transparency is the key to web3 community-building.


Hosting Twitter Spaces from time to time is another great way to gain organic traffic globally on Twitter. Twitter Space is a live audio conversation on Twitter. And if any one of your followers is in your space, then your space will show in the Twitter App of his or her followers, meaning your account will be broadcast to the followers of your followers without actions such as retweets or likes.

So, if you host a high-quality space, you could highly likely gain organic traffic globally on Twitter. Additionaly you even can hop on the Spaces of other brands and take a part in there, that also give you additional awareness & organic traffic for sure.


Vlad Svitanko's tweet
Twitter is an incredibly awesome platform where even with just 10 followers, you can still build a massive audience without having to spend a dime. And let's be real, the easiest way to do this is by being bold and confident with your interactions. Don't be afraid to like and comment on posts like there's no tomorrow! But hey, make sure to be mindful of the accounts you engage with so you don't waste your precious time and damage your reputation. And if you really want to take it up a notch, get involved in web3 community activities and exchanges. Trust, it's a surefire way to skyrocket your online presence.

A few more tasty nuggets from Cryptorsy

Web3, as an industry, leans more towards community-focused initiatives; here are some extra things you should consider doing:

● Incorporating NFTs in your content strategy to increase brand awareness.

● Cross-promoting on Twitter through collaborations with other web3 projects and platforms such as Zealy and Galxe.

● Watch out for web3 community growth KPIs like community size and tweet engagement levels. These will help you measure the impact of your marketing.

● Stay updated on web3 trends. Web3 is continuously evolving. The current phase of the industry is nothing like what was in 2017, 2018, and 2019. Therefore, a costly mistake you don’t want to make is becoming outdated on the latest techniques and methods.

● One thing you should never do as a Twitter marketer is to fake engagement data through bots. Vanity metrics are a mirage. Fake followers are easy to identify with analytic tools, signaling a lack of devotion you have for the project. Building a vibrant and engaged community on Twitter can be a slow process. Therefore, patience is critical.
Summing up the results
Great, we're already at the finish line. The last but not the least thing left is the analysis and controlling the results. You need to stay on top of your game by analyzing your content every week and seeing what gets the most engagement and impressions. And don't forget to check when your users are online the most, so you can plan your tweets for maximum impact.

Take advantage of Twitter Analytics

Tweet activity
It's a powerful tool that makes measuring engagement, understanding follower growth and demographics, and analyzing ad performance and competitors a breeze. To turn it on, just click on the More option on your Twitter profile, select Creator Studio, and click on Analytics.

Some of the metrics you can track on Twitter Analytics:
  • Engagements
  • Link clicks
  • Replies
  • Retweets without comments
  • Impressions
Let's get real, folks. If you want to make it big in the Web3 world, you need to have a Twitter game that's on point. And we are not talking about just posting some random tweets and hoping for the best. No, no, no. You need to be strategic, you need to be engaging, and you need to be funny as hell.

But don't worry, because we got your back. With the tips and strategies outlined in this article, you'll be well on your way to building a Twitter presence that will make all your competitors jealous. So get ready to mix things up, be bold, and take risks.

And don't forget, consistency is key. You need to be tweeting regularly and creating content that people can rely on. So why not start your own regular column that will have your followers coming back for more?

Bottom line, if you want to get the attention your brand deserves, you need to step up your Twitter game. So take these principles to heart, get out there, and start tweeting like the boss you are!
Final thoughts
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How much does it cost to cooperate with a crypto marketing agency?
The cost of using a crypto digital marketing company will vary depending on the size and scope of your campaign. However, we believe that our prices are very competitive and offer excellent value for money. If you would like a more accurate quote, please contact us and we will be happy to provide you with a customized proposal to fit your budget.
What are the best marketing channels for my crypto offering?
The best advertising and marketing channels are the ones that will allow you to reach your target audience most effectively within your budget. This will vary depending on your type of cryptocurrency project - whether it’s an ICO or a more well-established offering. However, some of the most popular marketing channels for crypto projects include the following:

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