30.11.2023

Gleb Specter

7 min

RELATED

SUBSCRIBE TO OUR BLOG

Before you think about bringing traffic to your project, make sure you're prepared.

Decide which blockchain your project will use, establish initial partnerships, and present a clear roadmap of your plans and goals.

It's important that potential partners and early users understand how your project benefits them.

Unlike traditional projects that go it alone, web3 projects thrive on collaboration and community involvement.

Now, let's explore some ways to attract traffic.

One of the most effective methods to exponentially attract investment, engagement, and traffic is through airdrops.

The next method to attract an audience is through banner advertising. This type of advertising, particularly in decentralized applications (DApps), is quite relevant because you are already targeting a ready-made audience.

Popular platforms that assist with banner advertising in Web3 include Slise, HypeLab, and Coinzilla.

Share this post:

Influence Marketing plays a crucial role in Web3. Given the complexity of DeFi technologies, Blockchain, and Web3 in general, people seek perspectives and detailed explanations from experts in this niche.

Influencers assist many projects in significantly increasing their traffic.

Analytical tools such as TwitterScore, TwitterScout, SocialBlade, and TgStat are available for evaluating influencers. These tools allow you to assess the traffic quality of different influencers and choose the most high-quality ones. Reviewing an influencer's integrations with other web3 projects helps gauge the quality of their work.

It's essential to test different niches, categories of influencers, their GEOs, topics, and audiences.

Top examples of platforms currently include Zealy, Galxe, and Layer3—ideal for creating incentive campaigns.

Achieving top visibility on these platforms guarantees a swift boost in traffic for your project.

In Web3, incentive campaigns encourage community participation. They go beyond traditional rewards like tokens and instead tap into intrinsic motivations, fostering deeper engagement by creating a sense of achievement and belonging.

To create effective campaigns:

• Define Your Goal: Decide whether you want to increase liquidity, enhance community engagement, or strengthen governance.

• Know Your Audience: Understand your contributors' preferences and motivations.

• Explore Different Incentives: Offer various rewards like tokens, NFTs, reputation points, voting power, and exclusive access.

• Design Your Structure: Plan how incentives will be distributed, including vested periods and tiered allocation.

• Balance Rewards: Find the right mix of extrinsic rewards (like tokens) and intrinsic rewards (like a sense of accomplishment) for sustained engagement.

So, use incentives to make Web3 communities successful. Understand what motivates people, engage contributors, and create value economies.

Recently, we examined one of the largest crypto airdrops - the airdrop by Blur. In this event, 125,000 people participated, and 360 million tokens were distributed.

Now, let's explore the various types of airdrops employed by Web3 projects.

In a standard airdrop, no tasks are required except signing up for an account. The key is to act quickly, as there might be a limited supply of tokens distributed on a first-come-first-serve basis. RabbitX has used standard airdrops to reward new users signing up for its platform.

These service-oriented airdrops involve small favors and voluntary tasks. Typically, companies require low-lift promotional work, rewarding those willing to sign up for a newsletter, follow social media channels, interact with posts, or log onto a live forum. One Rare, a Foodie NFT platform, listed a nine-step to-do list for eligibility in a $75,000 giveaway, including following social media accounts and tagging friends.

This type rewards users holding or accumulating a certain amount of tokens during the promotion. It's determined by a community-wide snapshot taken at a specific time of user wallets. Sudoswap, an NFT-to-token swap platform, plans to launch its own governance token, SUDO. When it does, those holding NFTs of its sister application, Oxmon, or OXMON tokens will receive the first batch.

When a protocol hard forks from its original code, developers airdrop new coins to native users. An example is ETHPoW, a proof-of-work chain branching off from Ethereum. Like holder airdrops, these simply require users to hold the original token.

Exclusive airdrops reward users' time, money spent on non-token activities, or engagement within a forum. They reach those with empty wallets and deeper investment in a project. A famous example is Uniswap's generous airdrop of 400 UNI tokens to its long-standing users, regardless of holding status.

If a startup receives an overwhelming response, it may use a lottery mechanism for a raffle airdrop to select winners randomly. Gaming platforms like Revv, Wolf Game, and Phantom Galaxies gave out $500 worth of their native coins to 100 lucky winners.

Understanding the distinction between a regular web3 influencer and a crypto KOL is crucial:

• Influencer: Focuses on creating engaging content regularly to attract new audiences. They may not be directly involved in Web3 or actively participate in the market. Influencers might monitor the market, test new projects, or engage in speculative trading, with their goal being to monetize content creation.

• Key Opinion Leader (KOL): Recognized authority in a specific field, often as a founder or CEO of leading projects. Unlike influencers, their primary objective isn't to make money from content creation. KOLs produce content to educate their audience, share insights, and promote beneficial ideas. Collaborating with KOLs is valuable as they rarely engage in advertising and only endorse products they genuinely use.

For a detailed list of top influencers, refer to this article.

Do you know what boosts trust in your project and attracts more people? Influential partners.

Having well-known partners from the web3 space or even brands from the web2 world will undoubtedly make your project more noticeable.

Collaborations and partnerships between projects are a common and effective marketing strategy.

In the race for Web3 success, some founders believe that PR is a magic button for instant fame and a flood of users. But the reality is different. PR is a tool to build reputation and trust, not a shortcut to overnight success.

It's not just about being featured in authoritative publications; it's about gaining credibility and trust from potential users.

For any project looking to build a positive image and attract users and investors, PR is crucial. A good PR strategy generates excitement, gets media attention, and builds a positive reputation.

We'll emphasize once again that a thriving community is crucial for a successful web3 project, and effective community management is key.

This involves ongoing efforts to expand the community, consistent content delivery, and daily encouragement for engagement.

The outcome?

A dedicated community of supporters who will organically promote your project across social networks and other communities, sharing your ideas and values. Thus bringing traffic to your project.

Polkadot and Chainlink teamed up to make it easier for developers on Polkadot to get important information from outside the blockchain. This collaboration lets them use Chainlink's secure system to access data beyond the blockchain, opening up new options for the apps they create on Polkadot.

Solana and Serum: Solana, a high-performance blockchain platform, and Serum, a decentralized exchange (DEX) built on Solana, have collaborated to create a fast and scalable DEX ecosystem. Serum utilizes Solana's high transaction throughput and low latency to provide users with a seamless trading experience, offering features such as order books, lending, and margin trading.

Or collaborations with global brands. For instance, Adidas successfully sold out a 10,000-piece NFT collection in partnership with the well-known Bored Ape Yacht Club. Similarly, Nike acquired RTFTK, the NFT studio responsible for the acclaimed CloneX collection.

Web3 marketing trends are constantly evolving. Beyond the foundational strategies for traffic attraction, this is where you can discover novel and intriguing methods.

Our team's expertise is poised to assist you. Let's delve into the growth opportunities for your project.