In the fast-paced world of Web3, achieving marketing success while balancing expertise and affordability can be a daunting task for founders. Fortunately, a game-changing solution has emerged: fractional marketing teams.

Let's face it — reaching the pinnacle of success in the crypto world is no easy feat. The top 300 projects on CoinMarketCap dominate the market with their financial resources and formidable in-house teams. They possess the means to build and sustain full-fledged marketing departments. However, for the vast majority of projects striving to make their mark in the industry, a different approach is necessary.

Now that you're hip to all the kickass advantages of Fractional Marketing, it's time to make a ballsy decision. Are you gonna waste your precious time and energy building an in-house marketing team, or are you gonna step up and let the pros take the wheel? Cryptorsy is here to rock your world and make your project next Rock Star in the ultra-competitive Web3 arena.

08.06.2023

Vlad Svitanko

11 min

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These dynamic teams offer a cost-effective alternative for startups, empowering them to drive their marketing efforts forward with strategic prowess and executional expertise, all while avoiding the risks and high costs associated with building a full in-house team. At Cryptorsy, we recognize the value of this revolutionary model of fractional marketing and how it empowers founders to stay ahead of the curve in the rapidly evolving Web3 space.

Before delving into a comprehensive review of this model, let's first explore the underlying problems in the market that have prompted the development of this solution:

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Natalie Nathanson, Forbes.

Web3 projects currently face significant challenges in securing funding from investors. The prevailing market conditions are unfavorable, and investors are understandably hesitant to allocate their capital.

Educating people about the concept, methodologies, and tools associated with Web3 requires a considerable amount of time. Bridging the knowledge gap and facilitating the adoption of Web3 technologies pose significant hurdles.

Founders should ideally concentrate on refining their product and effectively conveying its value proposition. However, they often find themselves burdened with additional responsibilities like recruitment and other tasks, detracting from their primary objectives.

Many companies suffer setbacks due to the bearish sentiment prevailing in the market. This leads to detrimental and cost-ineffective marketing strategies, further exacerbating their challenges.

Founders often struggle to devise effective marketing strategies to drive success. Consequently, attracting and managing a competent marketing team becomes a major pain point.

Vlad Svitanko, Founder & CEO at Cryptorsy

"I'd like to present a thought-provoking idea: Why go through the process of building an office and making significant investments when every penny counts and should be strategically invested to maximize profits in the project? Instead, consider opting for a ready-made solution, such as renting a space in a co-working facility, to facilitate efficient teamwork.

The same principle applies to the marketing team. Why allocate substantial resources to creating an internal team when you can engage an external team that is capable of handling your tasks more efficiently?"

"The fractional model allows for easy customization and fast ramp-up, even as needs evolve over time. Fractional marketers have the agility to adapt to new business models, pivot strategies or programs and adjust as budget shifts."

Imagine a marketing dream team at your fingertips, ready to tackle any task without the hassle of building an in-house army. The Fractional Marketing Team model offers just that. It can be the only one swizz-knife marketing person in house with a strategic mastermind, like a CMO or Head of Marketing Department, driving the ship internally, there is no need for more C-level workers in your project. This approach allows you to handpick specialized teams for specific tasks or use cases. Need a PR campaign? No problem. Craving an influx of leads? Consider it done. The Fractional Marketing Team swoops in to fulfill your project's needs, making your marketing endeavors agile, efficient, and results-driven.

So why should Web3 projects, especially those in the pre-funding stage, embrace the Fractional Marketing Team model? Simple. It saves you time, money, and energy. Building an in-house marketing department can be a daunting and costly endeavor. The process of finding, hiring, onboarding, and training individuals takes precious time. Also, guess what? Quality Web3 marketers (not C-level) simply do not exist on the market. The field is too innovative and the best people are already working somewhere. Which further complicates the process of building an internal team many times over. And let's face it, hiring a marketer often means they'll sit on the payroll, churning out mundane tasks without being tied to outcomes. But with a Fractional Marketing Team, you gain access to a stack of seasoned professionals who know the ropes, guaranteeing the results you crave. Plus, their compensation is directly linked to the project's success, ensuring their unwavering dedication.

If any of the signs given above fit right with your Web3 business situation, Fractional Marketing Team can be your one-stop solution, and here’s why:

Most fractional marketing teams, have diverse experience across different industries. This is because rather than sticking with one company, they work with multiple organizations on a contractual basis.

Thus, when you hire a fractional team for your Web3 project, you should rest assured that it would be a job well handled.

As fractional marketers work part-time and on-demand, you wouldn’t have to lay them off once your marketing needs are fulfilled.

For instance, if you’ve completed a specific task, you can simply end the engagement and jump onto the next task you want to work on. This isn’t possible in the case of a full-time employee as you would’ve made a long-term commitment.

Sometimes, your marketing team doesn’t have the clear next steps and may run their campaign on hunches rather than insights. When you don’t supplement your marketing plans with data-driven insights, you fall prey to setting unrealistic expectations for your results.

That’s why fractional marketig teams conduct extensive research for your business, the industry, and everything in between. This is so that they can first discover the low-hanging fruit and then come up with solutions for complex problems that are realistic, and achievable.

The lack of unity across sales and marketing teams often results in inconsistent brand messaging. Imagine your sales collateral projecting "competence," while your blogs hint at "sophistication." Confusion reigns among your target audience. A fractional marketer can assess these issues part-time and provide necessary feedback to align your team.

Budget constraints and financial uncertainty can hinder your ability to commit long-term to a full-time marketers. Even if you have the budget, dedicating limited resources to marketing makes sense. Opting for a fractional marketing team keeps resources intact and helps you achieve your goals on a low budget.

As fractional marketing team don’t have to work for a set number of hours, they don’t waste their time on doing something that may bring subpar results. Their time is precious, and hence they put in their best efforts on things that can bring maximum value to the organization.

Moreover, as they mainly focus on a single or a handful of project deliveries, fractional marketing teams work on unifying the team’s efforts towards achieving the KPIs for that particular project only. Thus, there are minimal distractions and the entire team works more productively.

Whether organizational or financial flexibility, a fractional marketing team can provide both. Say goodbye to full-time employees completing mundane tasks just to clock in their hours. Instead, you'll have a dedicated professionals focused solely on high-priority work. Additionally, you can pause engagements when urgent matters demand attention. With Fractional Marketing, you pay only for the services rendered—nothing more, nothing less.

In case you feel that you’d want your fractional marketing team to stick around for a little more while, you can always extend the contract based on your needs.

Moreover, if you started with an on-demand fractional CMO but now feel the need to have somebody to write copies and run ad campaigns for your business, you can hire an entire team to do the job.

The best part is that you would be paying approximately half the cost of what you would’ve paid to 3 full-time employees.

Every business needs a strong marketing leader, but talent market gaps pose challenges. A strategic decision-maker who oversees social media campaigns, branding, advertising, product positioning, and market segmentation is crucial. Fractional marketing teams offer high-level guidance, drawing from their diverse industry experience. Their expertise and cost-effectiveness make Fractional Marketing a popular choice today.

Launching a product, running an email campaign, or going live with paid search ads? A full-time marketing employee becomes redundant once the sprint or campaign concludes. Fractional Marketing is the perfect fit here. When you no longer require a specific fractional marketer, you can end the contract effortlessly and move on to the next opportunity. It's a painless process.

Still on the fence about outsourcing parts of your marketing? Check if any of the following signs resonate with you:

Fractional marketing teams emerge as the ultimate equalizer, enabling projects outside the top 300 to thrive. Instead of draining valuable resources on building and maintaining an extensive in-house marketing department, these teams offer a flexible and cost-effective alternative.

Let's delve into some eye-opening statistics that showcase the undeniable value of fractional marketing teams for projects outside the top 300:

1. According to recent industry research, over 80% of projects ranked below the top 300 on CoinMarketCap do not have the financial capacity to sustain an in-house marketing team. This staggering figure underscores the need for an alternative solution.
2. Moreover, a comprehensive analysis reveals that a significant number of successful projects within the top 300 have utilized fractional marketing teams at some point in their journey. This strategic choice has allowed them to allocate resources more efficiently, adapt to evolving market trends, and achieve exponential growth.
3. Industry experts have highlighted that fractional marketing teams provide an unmatched level of expertise and specialization. These teams consist of seasoned professionals who possess a deep understanding of the crypto landscape. Leveraging their experience, they deliver targeted marketing strategies that yield tangible results.

At Cryptorsy, we believe in pushing boundaries and redefining what's possible in the world of marketing. That's why we've developed a groundbreaking offering: the "Dedicated Marketing Team" service.

With this service, you gain access to a top-tier marketing team that will leave you astounded. Imagine having a team of seasoned professionals working tirelessly for your project, delivering unparalleled results. And here's the best part: you get all of this at a fraction of the cost you would typically spend on organizing lunch for your in-house team.

The beauty of our Dedicated Marketing Team service lies in its versatility. You can utilize it in various ways, depending on your specific needs and objectives:

• Targeted Task Solving: Need to create a robust traffic system to attract new users to your project? Our dedicated marketing team will tackle this challenge head-on, devising effective strategies to drive traffic and generate leads.
• Fresh Perspectives and Consulting: Sometimes, all you need is a fresh pair of eyes and expert insights to revamp your marketing efforts. Our high-end marketers will provide valuable consulting, offering innovative ideas and strategies to enhance your current marketing initiatives.
• Test-Drive Excellence: Unsure about committing to a long-term contract? Our "Dedicated Marketing Team" service serves as a test-drive, allowing you to experience the exceptional capabilities of our team firsthand. Once you witness their prowess and expertise, you'll be compelled to forge a long-lasting partnership.

Don't miss out on this incredible opportunity to enhance your marketing efforts with our exclusive "Dedicated Marketing Team" offer. Hit that damn button below.