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Your Crypto Project Will Blow Up With THIS Strategy
02.12.2024
Vlad Svitanko
13 min
A season-based ambassador program can be a game-changer for perfectly timing your launch.
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The web3 ecosystem thrives on the promise of innovation, the hope for sizable future rewards for the first movers, and the collective effort of diverse communities. Yet, for most crypto projects, one of the biggest challenges remains to build a loyal and engaged following—one that doesn’t just use or invest in the technology but actively promotes and grows with it.
Why is this so difficult? Because many founders fall back on traditional marketing tactics that don’t translate well to web3 or fail to adapt them to this unique space.
This is where Cryptorsy’s tailored methodology comes in.
Why is this so difficult? Because many founders fall back on traditional marketing tactics that don’t translate well to web3 or fail to adapt them to this unique space.
This is where Cryptorsy’s tailored methodology comes in.
Source: GlobeNewswire
Enter Swisstronik’s twin initiatives—the Ambassador Program (SAP) and its Incentivized Testnet 2.0.
Ready to Deploy a Dynamic Duo Like That?
3. Provide valuable feedback to refine and improve the platform.
These aspects are absolutely critical for any up-and-coming blockchain network (or protocol, for that matter). They’re the backbone of sustainable growth and ensure the project stays aligned with its vision.
These aspects are absolutely critical for any up-and-coming blockchain network (or protocol, for that matter). They’re the backbone of sustainable growth and ensure the project stays aligned with its vision.
And with Bitcoin now flirting with the iconic $100,000 mark, the blockchain space is heating up again, reigniting the high-stakes competition that defines this industry.
Are you ready to rise above the competition?
Are you ready to rise above the competition?
Looking Ahead: Swisstronik’s Growth Legacy
Today, we spotlight Cryptorsy’s latest success: generating on-chain buzz for Swisstronik. We’ll walk you through its impressive growth journey and show you how your project can harness a similar approach to achieve scalable success.
Visit Cryptorsy.io for our full elevator pitch.
A Layer 1 EVM-compatible blockchain built on the Cosmos SDK, Swisstronik is designed to help blockchain-powered businesses go mainstream while meeting regulatory requirements. Its standout feature? KYC (know your customer) and AML (anti-money laundering) compliance as well as DID (decentralized Identity) modules are seamlessly integrated into the protocol itself.
2. Drive development and growth within the ecosystem.
Source: Swisstronik YouTube
Source: Swisstronik Instagram
This innovative architecture simplifies onboarding for both dApps (decentralized applications) and their users, providing a secure, compliant environment across the entire network. By eliminating the need for individual projects to build their own KYC/AML systems, Swisstronik ensures businesses can focus on scaling their web3 operations.
But enough about what Swisstronik offers—the value is clear. The real question is: how did it gain traction?
But enough about what Swisstronik offers—the value is clear. The real question is: how did it gain traction?
Wait, what is Swisstronik?
Swisstronik’s Growth Story with Cryptorsy
Source: Chainwire
Ambassadors created numerous detailed articles walking their readers through Swisstronik | Source: Frank Israel LinkedIn
Source: Swisstronik Web3 Expedition Page
The blockchain space rewards those who think strategically and act decisively. If you’re looking to augment your blockchain project’s impact, Cryptorsy has the network, expertise, and tailored strategies to drive results.
Let’s connect today and unlock your project’s full potential in the competitive web3 landscape.
Let’s connect today and unlock your project’s full potential in the competitive web3 landscape.
Ambassador-written article on Testnet 2.0 | Source: thisRuti Medium
Ambassador-written article on SAP S6 | Source: Hisoka Medium
- Special Bonuses for Outstanding Contributions
The Swisstronik team decided on the allocation and nature of these rewards with the help of the data we collected.
Source: Swisstronik Reddit
Swisstronik SAP & Testnet 2.0 by Cryptorsy
Together, these strategies set a high bar for growth frameworks in blockchain networks, whether for a Layer 1, Layer 2, or any other smart contract platform. Leveraging Cryptorsy’s tailored approach, Swisstronik proved that even a ‘serious-business’ infrastructure project can rally a passionate and loyal community with the right methods.
Our collaboration with Swisstronik generated more than simply hype—it established a replicable playbook for driving large-scale engagement and creating network effects in the fiercely competitive web3 ecosystem.
Our collaboration with Swisstronik generated more than simply hype—it established a replicable playbook for driving large-scale engagement and creating network effects in the fiercely competitive web3 ecosystem.
Source: Swisstronik Medium
Community: The Fabric of Any Decentralized Product
Blockchain networks thrive on the collective energy of users, validators, and devs. Without a strong community to champion it, even the most groundbreaking tech can get lost in the noise.
To ensure Swisstronik nailed all three groups, our strategy focused on building a solid core of the community who could:
To ensure Swisstronik nailed all three groups, our strategy focused on building a solid core of the community who could:
- Advocate for and actively promote the project.
Internal Cryptorsy Infographic
Ambassador-generated visual | Source: vizimnokh
Role gamification was also utilized. Here’s an ambassador breakdown of the roles:
- Progress Tracking
Over the program’s 6 seasons, the number of participants grew by 143%, despite the most aggressive promotion being concentrated in Season 1.
SAP delivered exceptional results:
Content creation spanned:
Leading to:
SAP fostered regional engagement, with the CIS community emerging to play a pivotal role by producing high-quality content, driving organic growth and impressions, and attracting new participants.
Steering Swisstronik from focusing on task quantity to content quality, we managed to create a robust, knowledgeable community, ready to advocate for the platform long-term.
SAP delivered exceptional results:
- 1,171 ambassadors were onboarded, collectively completing 19,241 tasks.
Content creation spanned:
- 749 tweets,
- 387 infographics,
- and 510 threads.
Leading to:
- 120,000 likes and
- 500,000 views across platforms.
SAP fostered regional engagement, with the CIS community emerging to play a pivotal role by producing high-quality content, driving organic growth and impressions, and attracting new participants.
Steering Swisstronik from focusing on task quantity to content quality, we managed to create a robust, knowledgeable community, ready to advocate for the platform long-term.
SAP was carefully designed to onboard a core group of dedicated participants, meeting the objectives outlined above. These ambassadors were empowered to act as regional representatives, moderators, and evangelists.
Key SAP Features
By using Discord as the primary platform, we ensured constant communication and a personal connection with Swisstronik ambassadors, avoiding reliance on third-party platforms and maintaining direct oversight of the program.
Ambassador-written article on $SWTR | Source: Krypto Apostlê Medium
To expand SAP and attract new users, we launched the Web3 Expedition, a community incentive campaign designed to drive engagement and participation for Swisstronik.
Source: Swisstronik Reddit
The campaign targeted SocialFi platforms, requiring users to complete quests on six platforms: Zealy, Galxe, SoQuest, Intract, QuestN, and TaskOn. Completing tasks on each platform earned users a unique Discord role, which they verified on the Swisstronik landing page alongside additional tasks.
Web3 Expedition Campaign
- Iterative Structure
Swisstronik Ambassador Program
Participants who collected all six roles unlocked the Web3 Expedition NFT, offering benefits such as $SWTR and USDT token airdrops and exclusive whitelist spots.
This initiative successfully activated the existing community while drawing new members into SAP and Testnet 2.0.
This initiative successfully activated the existing community while drawing new members into SAP and Testnet 2.0.
Collaborations with KOLs
We collaborated with many tier-1 KOLs (Key Opinion Leaders) for Swisstronik to promote its Testnet 2.0 and SAP programs.
These partnerships resulted in:
The campaign’s focus on community-driven storytelling ensured that the Swisstronik brand resonated deeply with its audience.
These partnerships resulted in:
- A reach of over 600,000 users across Twitter and Telegram.
- Enhanced brand visibility and, most importantly, credibility through well-recognized web3 influencers who helped boost and shape Swisstronik’s narrative with engaging content.
The campaign’s focus on community-driven storytelling ensured that the Swisstronik brand resonated deeply with its audience.
Internal Cryptorsy Flowchart
Swisstronik’s Incentivized Testnet 2.0 marked a significant upgrade from the smaller-scale Testnet 1.0, which had struggled to generate a lot of enthusiasm. The Testnet 2.0 we designed emphasized user engagement by combining technical and social tasks into a cohesive campaign.
Internal Cryptorsy Infographic
Results: Testament to Effective Execution
- Gamification Goodies
- SDPs (Swisstronik Discord Points)
Source: Swisstronik Twitter
- Community Growth
- Social Media Presence
- Ecosystem Activity
- Content Creation
A Testnet Dashboard enabled participants to monitor their performance, enhancing retention and completion rates.
Ambassador-generated visual | Source: vizimnokh
Iterative refinement was key to SAP’s evolution.
By analyzing performance metrics and community feedback, we continuously improved Swisstronik’s programs, enhancing both efficiency and outcomes.
By analyzing performance metrics and community feedback, we continuously improved Swisstronik’s programs, enhancing both efficiency and outcomes.
Ambassador-generated visual | Source: vizimnokh
We partnered with the claimr⚡️ platform, which played a vital role in delivering a fully customized experience, automating task validation, and streamlining user participation.
This approach achieved remarkable outcomes in less than a month:
- Over 40,000 users completed 314,000 tasks.
- Active wallets tripled from 27,000 to 88,000, with daily transactions increasing from 1,200 to 3,000–4,000.
Choco NFTs
- More than 70,000 contracts were deployed.
Swisstronik website with Custom-made activities coded by claimr⚡️
Incentivized or not, launching ‘a’ or ‘on a’ testnet offers your on-chain project an unparalleled opportunity to:
- Gather initial on-chain metrics and gauge costs.
- Identify potential technical issues before the mainnet launch. Trust us, smart contract exploits can be brutal and irreversible, and you definitely want to avoid that.
- Build user familiarity with the platform and conduct first temp checks.
Incentivized Testnet 2.0
The fact that Swisstronik’s Testnet 2.0 was open to everybody—removing barriers like registration and whitelists—significantly maximized participation.
The seamless onboarding experience attracted thousands of explorers and, notably, enhanced both the audience’s and the broader web3 community’s understanding of Swisstronik’s capabilities, its narrative, and its importance.
The seamless onboarding experience attracted thousands of explorers and, notably, enhanced both the audience’s and the broader web3 community’s understanding of Swisstronik’s capabilities, its narrative, and its importance.
How It Worked
Use Data to Optimize Strategies
Well-Timed NFT Drops
While the programs were in full swing, we launched two branded NFT collections for Swisstronik, with the primary utility being street cred within the community and securing airdrop eligibility. This strategy drove activity in the secondary market, with trading volume exceeding 17 ETH.
The NFTs became symbols of community membership and engagement, adding intrinsic value besides monetary rewards.
The NFTs became symbols of community membership and engagement, adding intrinsic value besides monetary rewards.
Article about Swisstronik created by a community member | Source: Wisdomsmith Medium
Hegel NFTs
- Quest Variety
Bridge Testnets and Community Programs
We distributed tasks across multiple platforms for Swisstronik, such as Zealy and Galxe, ensuring visibility across diverse user bases.
This tactic prevented task overload while increasing the project’s reach.
This tactic prevented task overload while increasing the project’s reach.
Reward systems like SDP or token airdrops motivate participants to contribute actively.
The gamified approach we implemented for Swisstronik encouraged ambassadors to complete tasks, resulting in a constant stream of UGC (user-generated content) and engagement.
The gamified approach we implemented for Swisstronik encouraged ambassadors to complete tasks, resulting in a constant stream of UGC (user-generated content) and engagement.
Incentivize Participation
Build a Core Community First
Start small but strong. We focused on attracting a dedicated core group of ambassadors for Swisstronik who shared its vision.
This group became the foundation for scaling its community organically.
This group became the foundation for scaling its community organically.
Leverage SocialFi Platforms
Thus, Swisstronik’s success stems from several strategic principles that other blockchain projects can adopt.
What Other Projects Can Learn
Combining technical campaigns with community-driven initiatives creates synergies.
Swisstronik’s integration of its Testnet with SAP ensured participants stayed engaged and invested in the ecosystem.
Swisstronik’s integration of its Testnet with SAP ensured participants stayed engaged and invested in the ecosystem.
- One More Time, Gamification Is King
Achievements like Pioneer and Testnet Pro unlocked bonuses, each increasing the point multiplier.
SUCCESS KPIs
Swisstronik’s campaigns yielded impressive metrics across the board:
Source: Swisstronik Twitter
Cryptorsy’s collaboration with Swisstronik highlights the power of pairing a focused community strategy with the innovative blockchain solution you aim to popularize.
By prioritizing engagement through ambassador programs, gamification, and hands-on testnet participation, we helped Swisstronik build a self-sustaining ecosystem with its own culture that goes beyond simple metrics. We:
By prioritizing engagement through ambassador programs, gamification, and hands-on testnet participation, we helped Swisstronik build a self-sustaining ecosystem with its own culture that goes beyond simple metrics. We:
- Strengthened advocacy group and initial user base.
- Enhanced its brand’s visibility and credibility which contributed to more funding.
- Set a benchmark for blockchain projects aiming to scale effectively.
Why Testnets Matter
Our approach cultivated genuine advocates, made on-chain activity skyrocket, and set the stage for scalable and meaningful further growth in web3.
How much does it cost to cooperate with a crypto marketing agency?
The cost of using a crypto digital marketing company will vary depending on the size and scope of your campaign. However, we believe that our prices are very competitive and offer excellent value for money. If you would like a more accurate quote, please contact us and we will be happy to provide you with a customized proposal to fit your budget.
What are the best marketing channels for my crypto offering?
The best advertising and marketing channels are the ones that will allow you to reach your target audience most effectively within your budget. This will vary depending on your type of cryptocurrency project - whether it’s an ICO or a more well-established offering. However, some of the most popular marketing channels for crypto projects include the following:
- SEO & Content Marketing
- PPC Ads
- Social Ads
- PR & Outreach
- Influencer Marketing
- Online Communities
- Press releases
From what and how exactly we can start a collaboration?
Sure thing, we start with a briefing and underlining your goals, to make it our main focus in the work progress, then we’ll give you a couple of gifts (secret), connect your personal marketing manager to your project and launch campaigns. Just beep us on telegram @cryptorsy_io_bot , email us at hello@cryptorsy.io, leave your request here or book a call on our website. We have a principal position: what starts perfectly, will go on perfectly. So be sure, the process of work will be perfect in detail.
How I can be sure that you’ll deliver results?
As a team of data-driven crypto digital marketers, we place a strong emphasis on ROI. We believe that transparency is key — that's the reason we’ll always keep you up to date with our progress, so you can check out the results at any time.
Our combination of experience, expertise, and flexibility makes us some of the best crypto marketing experts in the industry. Here are some of the ways we ensure our clients get the best results:
Our combination of experience, expertise, and flexibility makes us some of the best crypto marketing experts in the industry. Here are some of the ways we ensure our clients get the best results:
- We have a team of experts who are solely focused on marketing cryptocurrency.
- We stay up to date with the latest industry news and trends.
- We develop creative solutions that are designed to help our clients overcome the unique challenges present in the world of cryptocurrency.
- We are always monitoring our campaigns to ensure they are delivering the desired results.
- We always remain agile and adapt our cryptocurrency strategies as needed.
- We offer competitive pricing to fit your budget without sacrificing quality.
What makes Cryptorsy unique and super valuable to me?
All our benefits: gifts, personal marketing manager, free audit, all services on a high-quality level, super easy-to-take prices, perfect scenario and funnels for result getting, and our powerful web3 network, that we can connect to you (all our relations and guys, that can strengthen your performance).
What do I get if I accept your offer, and what do I lose if I refuse?
Shortly, you’ll lose your dedicated crypto marketing partners that could bring you the highest results in the space because they’ve done this a million times, and why don't we do that with you?
What do you get? You get a successful marketing launch and sustainability in your future because 21+ TOP-level experts will manage your marketing activities!
What do you get? You get a successful marketing launch and sustainability in your future because 21+ TOP-level experts will manage your marketing activities!
Want to hack the stunning growth formula for your project? Our team has prepared something extremely special for you, just leave your application to get yours!
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