Mastering the skills of Influencer marketing

KOL Investor Rounds in Web3 | Guidance

Gleb Specter
17 min
When launching your Web3 project, you've likely heard about the power of crypto influencer marketing. It's not just about sending emails or tweeting randomly—it's about getting top key opinion leaders on board to promote your project.

You might hesitate due to the potential cost and complexity involved. One strategy is to allocate tokens for influencer engagement and conduct a KOL Investor Round. This can generate buzz around your project and yield visible results.

So, what's the deal with KOL Rounds?

It's simple: Projects offer some of their tokens to KOLs at lower prices, and in return, these KOLs help promote the project.

Why bother with KOL Rounds?

Well, while VCs are great for big funding and support, Crypto Twitter influencers are becoming a force to reckon with. They can bring tons of attention and real interest to a project. So, KOL Rounds help projects get noticed and funded, while influencers get a chance to turn their influence into profit.
Web3 Fair Launch
Web3 Fair Launch
Web3 Fair Launch

Best Strategies for Successful KOL Round

Choose KOLs whose values align with the project, who demonstrate genuine interest in the sector, and boast a proven track record of successful collaborations. Select influencers relevant to your target audience and geographical area. Scrutinize their metrics thoroughly, and ideally, engage in direct discussions to iron out all details.
Dealing with KOL investors can be tough due to a bunch of hurdles. Some misuse their influence by hyping up projects or tricking followers. And if too many tokens go to KOLs, regular investors might get hurt early on.

Getting past rules and regulations is no walk in the park. Adapting to global crypto laws is a must to dodge legal troubles. But hey, snagging those big-name influencers? Pricey and not so easy. That's where crypto marketing agencies step in to help.

Trust in the crypto world? It's a tough nut to crack. Influencers' past slip-ups make folks doubt, so teaming up with real-deal influencers and keeping it transparent is key. Too much advertising? It can kill authenticity. Stick to long-term relationships with the right influencers to steer clear of that mess.

Picking the right influencers? It's a biggie. Grab those who genuinely dig your project to avoid sudden sell-offs and major losses.

Now let's consider what a successful launch of a KOL Investor round looks like in practice:
Share this post:
1. Identify the Right KOLs

What are the challenges of working with KOL investors?

Web3 Fair Launch
Define specific objectives for the investor round, whether it's boosting visibility, enhancing credibility, or securing funding.
2. Set Clear Goals
Ensure all terms of the agreement are transparently outlined, covering aspects like compensation, deliverables, and performance metrics.
3. Be Clear About the Agreement
Accurately calculate the portion allocated from your tokenomics to avoid over- or under-allocation, preventing potential issues in the future. It's crucial to accurately distribute the allocation among influencers, considering average metrics and the number of integrations to ensure fair and equitable distribution.
4. List Everything Clearly
Keep track of the impact of the investor round on key metrics such as website traffic, social media engagement, and investor interest.
5. Monitor and Measure Results
Foster enduring relationships with KOLs to harness their support beyond the initial investor round, ensuring their continued involvement over time.
6. Maintain Long-term Relationships

Unlocking the Power of KOL Rounds

Crypto influencers have a big impact, making your project more visible and trusted, especially in a market often viewed with skepticism. They have lots of followers who love cryptocurrency, creating a strong community.

You get to decide who talks about your project, so you can shape how people see it from the start, making sure it matches what you want.

In the wild world of crypto, trust matters a lot. When respected influencers say good things about your project, it makes potential investors and users feel better about it. Their support can really boost your project's credibility, which is super important in a world where trust is everything.

Having a lively community is really important for crypto projects. Influencers don't just talk about your project—they chat with your audience, making them feel involved and loyal. A strong community gives great feedback, tries out new features, and cheers for your project.

Standing out in the crowded crypto scene is tough. Influencers, especially the big names, have lots of followers who can help bring attention to your project, moving it from unknown to popular. This is especially important when you need to get noticed.

Crypto influencers talk to people who are already interested in cryptocurrency. Each influencer has their own style, so you can reach out to your target audience in a way that feels right. Working with influencers means your message gets to the people who care about crypto, making your marketing more effective.

XBorg KOL Round 1

XBorg, dedicated to pioneering the next era of gaming with a focus on player and fan ownership, governance, and rewards.

In 2023, following a successful XBG Seed Round, the team conceived the idea of a KOL Round.

They outlined the basic structure as follows:
XBG KOL Round proposal

XBorg Improvement Proposal is a strategic allocation of $300k to $500k for Key Opinion Leaders (KOLs) within our seed round, aiming to address concerns about their influence on retail investors. This proposal seeks to enhance transparency and community alignment.


- Forge partnerships with KOLs whose values align with ours to raise awareness of XBorg.
- Strengthen our presence in the Web3 ecosystem and gaming industry through strategic collaborations.
- Allocate funds within our seed round to build relationships with KOLs cost-effectively.
- Foster mutual interests between KOLs, XBorg, and the community.
- Leverage SwissBorg's influencer network for potential collaborations with prominent KOLs.


- Allocate $300k to $500k from the $3 million VC round for KOLs.
- Tier 1 KOLs can receive up to $30k, and Tier 2 KOLs up to $10k.
- Onboard 15 to 30 KOLs, ensuring representation across various focus areas.
Web3 Fair Launch
Web3 Fair Launch
Web3 Fair Launch
The idea got a big thumbs-up from voters, with almost everyone agreeing. Then, team started searching, organizing, and getting things ready.
And already this year, on February 16th, the team announced the first phase of the KOL round, attracting the anticipated influencers.

The launch coincided with the announcement of one of the biggest GameFi presales in the industry. The lineup of KOLs was truly impressive, featuring crypto influencer legends like Ivan on Tech, boasting 1 million followers on Twitter and YouTube, alongside other notable figures such as Raiden, Digital Asset News, Alliestrasza, etc., with 50,000 to 150,000 followers on Twitter and 200,000 to 300,000 followers on YouTube.
Web3 Fair Launch
All the involved influencers actively engaged in the comments under XBorg's posts and promoted the project in replies to other tweets.

The primary aim of the influencers' tweets was to announce the upcoming presale.
Web3 Fair Launch
They ranked it among the top most promising presales of the year and highlighted the project's benefits. On average, each influencer from the initial pack posted 1-2 tweets. Also, most of the tweets are precisely the tweet quotas of the project.
Web3 Fair Launch
Web3 Fair Launch
Web3 Fair Launch
Web3 Fair Launch
In addition to tweets, there were also mentions on YouTube, and joint broadcasts were conducted with the project founders.
Web3 Fair Launch
Web3 Fair Launch
Web3 Fair Launch

XBorg KOL Round 2

On March 13th, XBorg will unveil the second wave of influencers, surprising their community even further. This phase saw the campaign attracting legends like Alex Becker with 1 million Twitter followers, Dingaling with 180,000 followers, and other top influencers from the GameFi industry.

This phase differed as influencers began making multiple publications simultaneously, with some even posting 3-4 mentions. Lengthy threads and detailed tweets about the project also became more common.
Web3 Fair Launch
Web3 Fair Launch
Web3 Fair Launch
Web3 Fair Launch
And, of course, there were mentions on other platforms, including several dedicated videos solely about the project.
Web3 Fair Launch

Results of XBG KOL Rounds

As the presale is ongoing, we don't have the final results yet. However, we can analyze some indicators at this stage. Did the influencers' posts contribute to the project's development?

Community Boost

Firstly, there has been a rise in the number of active community members. In the past month alone, Twitter gained 12,500 new memebers.

Overall, the surge began immediately after the influencers' launch, with the total Twitter followers increasing from 50,000 to 79,000.
Web3 Fair Launch

Prometheus NFT Collection

Web3 Fair Launch
Since the launch of influencers, price of the XBorg NFT collection on the OpenSea marketplace has risen significantly and is still rising. The number of holders is also beginning to increase noticeably.
Web3 Fair Launch

XBG Presale Interest

Upon the initial posts by the influencers, there were 3,500 registered wallets and a total interest of $4.5 million.

As of the latest update, those figures have surged to approximately 12,000 registered wallets and $21.6 million in total interest.

The momentum continues to build, with significant growth in these metrics. Many are hailing this presale as one of the most anticipated of 2024.
Web3 Fair Launch

To Sum Up

KOL Investor rounds offer valuable benefits as a pre-launch marketing tool. However, it's crucial to assess risks and employ best practices to maximize returns. By collaborating with the right KOLs, setting clear goals, and monitoring outcomes, projects can effectively harness the power of these rounds for a successful launch.

Getting in touch with influencers can be tough and their prices are so high. Yet, web3 marketing agencies can bridge this gap. With our extensive influencer database, we can help. Schedule a free call, and let's explore launching a highly successful KOL round together.
Share this article:
How much does it cost to cooperate with a crypto marketing agency?
The cost of using a crypto digital marketing company will vary depending on the size and scope of your campaign. However, we believe that our prices are very competitive and offer excellent value for money. If you would like a more accurate quote, please contact us and we will be happy to provide you with a customized proposal to fit your budget.
What are the best marketing channels for my crypto offering?
The best advertising and marketing channels are the ones that will allow you to reach your target audience most effectively within your budget. This will vary depending on your type of cryptocurrency project - whether it’s an ICO or a more well-established offering. However, some of the most popular marketing channels for crypto projects include the following:

  • SEO & Content Marketing
  • PPC Ads
  • Social Ads
  • PR & Outreach
  • Influencer Marketing
  • Online Communities
  • Press releases
From what and how exactly we can start a collaboration?
Sure thing, we start with a briefing and underlining your goals, to make it our main focus in the work progress, then we’ll give you a couple of gifts (secret), connect your personal marketing manager to your project and launch campaigns. Just beep us on telegram @cryptorsy_io_bot , email us at, leave your request here or book a call on our website. We have a principal position: what starts perfectly, will go on perfectly. So be sure, the process of work will be perfect in detail.
How I can be sure that you’ll deliver results?
As a team of data-driven crypto digital marketers, we place a strong emphasis on ROI. We believe that transparency is key — that's the reason we’ll always keep you up to date with our progress, so you can check out the results at any time.

Our combination of experience, expertise, and flexibility makes us some of the best crypto marketing experts in the industry. Here are some of the ways we ensure our clients get the best results:

  1. We have a team of experts who are solely focused on marketing cryptocurrency.
  2. We stay up to date with the latest industry news and trends.
  3. We develop creative solutions that are designed to help our clients overcome the unique challenges present in the world of cryptocurrency.
  4. We are always monitoring our campaigns to ensure they are delivering the desired results.
  5. We always remain agile and adapt our cryptocurrency strategies as needed.
  6. We offer competitive pricing to fit your budget without sacrificing quality.
What makes Cryptorsy unique and super valuable to me?
All our benefits: gifts, personal marketing manager, free audit, all services on a high-quality level, super easy-to-take prices, perfect scenario and funnels for result getting, and our powerful web3 network, that we can connect to you (all our relations and guys, that can strengthen your performance).
What do I get if I accept your offer, and what do I lose if I refuse?
Shortly, you’ll lose your dedicated crypto marketing partners that could bring you the highest results in the space because they’ve done this a million times, and why don't we do that with you?

What do you get? You get a successful marketing launch and sustainability in your future because 21+ TOP-level experts will manage your marketing activities!
Want to hack the stunning growth formula for your project? Our team has prepared something extremely special for you, just leave your application to get yours!