Mastering the skills of Influencer marketing

Jupiter Exchange Breakdown

Gleb Specter
18 min


DeFi projects frequently face challenges such as liquidity fragmentation and uneven token distribution. These issues can result in trading inefficiencies and raise concerns about centralization.

Jupiter, a liquidity aggregator built on Solana, addresses these challenges by consolidating liquidity from various decentralized exchanges. By doing so, it aims to enhance trade rates and minimize slippage for users. This strategy bears resemblance to that of 1inch, another popular liquidity aggregator, which also pools liquidity to optimize trades.
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Big demand + Existing ecosystem/Solutions = Growth opportunity
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Jupiter emerged from New York in 2022 during a challenging market downturn, with Solana trading at $26. On May 27, 2022, Jupiter announced the closure of a $5 million seed funding round led by White Hilt Capital.

Interestingly, Jupiter secured additional funding from the same VC on October 10, 2023, when SOL was valued at $21 and on the brink of a significant surge.

It's worth noting White Hilt Capital, which isn't widely recognized as a top-tier fund. They have a modest portfolio, with only four investments to date, and primarily function as an asset management firm rather than a prolific venture capital firm.

So, we've dispelled rumors that suggest you need to secure investments from Tier 1 funds to lead an effective airdrop or generate hype.

Money, timing, and having an adequate core team are more than enough.


Right from the start, the Jupiter team's focus was on crafting a user-friendly product and making it accessible to all. They prioritized building a solid product foundation over generating hype.

Today, Jupiter is primarily a B2C product. However, their strategy of integrating existing platforms with liquidity and forging partnerships is evident and effective.

The effective marketing approach from the beginning has garnered Jupiter solid traction and invaluable feedback, refining the product to be sharp, relevant, and authentic.

As you can see on the chart, Jupiter spent almost 9 months on the runway without any significant social exposure. The team knew at that time why it was necessary – it was just an accumulating phase.
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The Jupiter team demonstrated a keen understanding of the market sentiment and needs. They wisely streamlined their efforts, cutting out irrelevant actions and focusing solely on what truly mattered.

As the saying goes, "It’s hard to sell ice cream when it’s winter outside." They recognized the seasonality of demand and adapted their strategy accordingly.

Their key focus? Bridging assets to and from Solana, especially when the DeFi traction on Solana was not yet established. Jupiter's integration across various platforms with their APIs and extensions served as a native bridge, enabling seamless routing of assets.

They leveraged free marketing opportunities through partnerships with BONK, SOLANA, SANCTUM, and others, maximizing their reach and exposure in the crypto community.
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Web3 Fair Launch
Web3 Fair Launch
Kudos once again for the laser-sharp focus on gaining initial traction so accurately and smoothly.

This leads us to a simple equation:


Nearly every hyped project boasts an authentic founder who shapes its narrative. In the case of Jupiter Exchange, that figure is Meow, the founder. He excels at stirring excitement, breaking boundaries, and forging his own path, disregarding conventional rules in favor of his own.
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An intriguing aspect is that Meow was also part of the founding team of wBTC, which boasted an $8 billion market capitalization.

It appears that he approaches life with a gaming mindset, challenging seriousness at every turn.

Many of the initial tweets originated from him, and Jupiter Exchange frequently retweeted content from Meow's page. These posts often focused on Jupiter's ethos and updates, including its core values and other relevant information.
Check out how it affects Jupiter's Twitter growth:
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A large group of fans and micro-ambassadors were passionate about the Dollar-Cost Averaging (DCA) and spot liquidity aggregation features. They took it upon themselves to spread the word about the app they had grown to love.

This created a snowball effect that continued to grow. Free marketing was once again achieved through the early adopters and believers who were both users and supporters of the platform.
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Frequent product updates that are highly beneficial and well-received by the community, further enhancing its traction.
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Liquidity-attracting campaigns were instrumental in Jupiter's success. With numerous assets integrated into the platform, Jupiter actively competed with reward pools for the most active trading. This increased traction for Jupiter, with funds from other projects fueling its growth.
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And eventually, rapid growth began to take off. Jupiter crossed 1M unique users.
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Web3 Fair Launch

$360M Airdrop

The beauty of Jupiter’s airdrop lies in its logic. Gone are the days of accidental drops of free money to accounts that participated in the “gleam campaign.” Instead, everything was based on contribution: the more you bring, the more you get.

This model surpasses traditional gleams and other “point collectibles” because it stands out and brings genuine authenticity to the crypto world.

Furthermore, Jupiter Exchange didn't promote the airdrop; it was the community that drove the excitement. The announcement was made in the form of a promise to reward dedicated users on the 31st of “Japuary.”

This approach makes sense because Jupiter already had around 1 million users and wallets, which they planned to airdrop alongside the fourth wave of airdrops in the future.

Therefore, the hype behind the Jupiter Airdrop was fueled by community members.
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955,000 wallets that interacted with Jupiter directly before the 2nd of November, 2023 are eligible for the first JUP airdrop, which is one of the biggest to date.

“If you're not eligible for this JUP airdrop, don’t worry, there are more to come. For updates on future JUP airdrops, be sure to follow Jupiter on X. Also, keep in mind that airdrop rewards are generally tied to activity. So, the more you buy, sell, and trade on Jupiter, the higher your future JUP airdrop allocation will likely be.” - meow

Meanwhile, the "cats" are busy baking the pie, ensuring it's large enough to feed everyone.
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On the other hand, the Jupiter Exchange community has been at the forefront of a crypto frenzy, showcasing remarkable advancements. According to Dune Analytics, colossal airdrops have become a hallmark of Jupiter’s strategy, attracting over 575,000 participants and distributing a substantial 723.25 million JUP tokens.
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Of course, after each airdrop, there was a dump. However, the liquidity remained strong, so the project successfully weathered it.
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Meanwhile, data from Lookonchain revealed that a significant profit of $1.17 million was generated from the JUP airdrop. The wallet “7poJrJ” received 1.85 million JUP, which were distributed across approximately 9,246 wallets.

After the airdrop, the user sold 1.4 million JUP for $898,000 on a decentralized exchange (DEX) and deposited 121,000 JUP, equivalent to $77,000, into Bybit and MEXC. Currently, the wallet holds 319,000 JUP, valued at $196,000.
Certainly, there were some unexpected challenges that arose during the "Jupuary" event, but rather than dampening the excitement, they paradoxically fueled even more anticipation and interest in the event.
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Here are some remarkable achievements on January 31, 2024

  1. The most used trading platform in DeFi
  2. Direct 80% of organic volume
  3. The most used program in Solana
  4. Top 2 by vol on Coingecko
  5. The most integrated platform on Solana
  6. One of the top perp platforms ($1.4B volume last week)

Surpassing Uniswap

The surge in the number of traders last week preceded Jupiter temporarily becoming the biggest trading platform by 24-hour trading volume, surpassing Uniswap early Monday
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Web3 Fair Launch
The exchange recorded a 24-hour trading volume of $406 million, as reported by the Jupiter Aggregator. This figure exceeded that of Uniswap v2, which had a 24-hour trading volume of $108 million. However, it was still lower than Uniswap v3, which had a 24-hour trading volume of $801 million at the time of writing.
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Breakdown of tokenomics

According to Jupiter's founder, the JUP token will have a total circulating supply of 10 billion.
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The Jupiter team will oversee 50% of the token supply, while the remaining 50% will be distributed to the community, as outlined in the original green paper without a token sale. Of the team's allocation, 20% will be allocated to current members with a two-year vesting period, another 20% to a strategic reserve, and the remaining 10% for liquidity provision. These allocations will be governed by multisig controls and lock-up periods.
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The remaining 1 billion JUP tokens will be available to community contributors through grants. These tokens will be held in a community 4/7 multisig hot wallet, as indicated by the associated Solana address. The Jupiter DAO will oversee the allocation of these funds.

The most controversial yet intriguing part begins here 👇🏼

Token Utility

It's noteworthy that the JUP token isn't primarily designed for utility purposes. In an AMA on Reddit, Meow, the founder of Jupiter, advised users against expecting significant utility from JUP.

"I believe that the notion that a token's utility determines its value is a myth, often used to justify its value by project founders. Most people are more concerned about the token's value than its utility," Meow wrote.

Additionally, the distribution plan for the JUP token includes a strategic airdrop to Solana wallet holders, with 20% distributed evenly, 70% based on engagement scoring, and 10% allocated for community members and developers. The circulating supply amounts to 1.35 billion tokens.

The founder clarified a unique approach to the token's launch pool: no selling is permitted after seven days.


As you can observe, Jupiter's launch strategy incorporates numerous key elements, highlighting the significance of thorough planning. Here are some of these essential components:
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1. Generosity in reposting user-generated content, fostering further engagement.

2. Emphasis on authenticity.

3. Leveraging the personal brand of Meow.

4. Focus on the Theory of Fun (ToF).

5. Strong emphasis on the product's core features.

6. A community-centric mindset.

7. Achieving smooth early product traction.

8. Prioritizing UI/UX simplicity.

9. Embracing a forward-thinking concept that sells the future.

10. Implementation of on-chain marketing strategies.

And more.
This detailed breakdown was provided by Cryptorsy, a leading Web3 marketing studio. Over the years, through extensive collaboration with crypto projects and regular analysis of top contenders, our team has amassed unique experience and skills. Let's collaborate on the next big launch together.
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