Crypto marketing Industry Overview

2022 Crypto marketing Industry Overview

The bull market of 2021 ended with a crash that left many new users at the mercy of fate. Many coins and NFTs fell by 90% or more—and those holding them were in an even worse predicament than before they invested.

In this volatile year, the cryptocurrency market has seen massive price swings and high-profile bankruptcies. This will likely lead to widespread pessimism about its future among those unfamiliar with cryptocurrencies. Though 2022 is arguably the worst crypto year, the crypto market has always been cyclical, and the current bear cycle started in 2022.

Despite the particular depression of the market, it behaved much more stable in the face of rising inflation, macroeconomic problems, and global uncertainty. It has undergone significant fundamental changes, and as with any other crisis, it got rid of malicious tumors.

Major milestone events of 2022

This section will look closely at some critical milestones of crypto marketing in 2022 and explore how they have shaped the industry. Whether you are a seasoned marketer or new to the world of crypto, this section will provide a comprehensive overview of the key trends and developments that have shaped the industry over the past year.
Here, we will look at the best software applications and online platforms that helped (and still help) cryptopreneurs manage and track cryptocurrency assets and transactions in 2022.
In a bearish market, where the price of cryptocurrencies is generally declining, it can be more challenging for crypto companies to generate organic traffic and drive sales. In such a market, it may be more effective for companies to focus on building their brand and community through content marketing, social media, and other online channels rather than relying solely on paid advertising.
DeFi platforms have been particularly vulnerable to attacks, with major exploits on the BNB Token Hub, Ronin, and Wormhole bridge. There have also been many scams, with Solidus Labs reporting over 188,000 incidents on different blockchains, particularly on the BNB Chain.

Crypto Tools Recap 2022

The collapse of Terra (LUNA)

Vlad Svitanko
5 min
Cryptocurrencies Trade After FTX Collapse
Do Kwon — co-founder and CEO of Terraform Labs

Crypto Marketing - What to learn from 2022

Conclusively, the effectiveness of different marketing strategies can vary depending on the company's specific goals and the market's current state. Companies should adapt their marketing strategies in response to changes in the market and the needs of their target audience.

2023 will be big, stay tuned and read our other articles!
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The bankruptcy of FTX was a significant event in the crypto world in 2022 that received widespread media attention. FTX was one of the largest exchanges after Binance, and its sister company, Alameda Research, was a top crypto venture capital fund with a diverse portfolio and significant market influence. However, the collapse of FTX began in November when leaked financial statements revealed a financial hole at Alameda Research.
The fall of Alameda Research and FTX had a ripple effect on other companies and caused a loss of a significant amount of money for individual and institutional investors. Some users could withdraw their funds before withdrawals were closed, but a considerable amount remained locked. This led to a sell-off of FTX tokens and a massive withdrawal from the exchange, triggering a bank run.
Ethereum's price growth in July reached a 57.7% increase, the best-performing July in the coin's history. After The Merge was completed, Ethereum's price and the prices of many other coins declined. On September 15, 2022, Ethereum transitioned to Proof of Stake, marking the end of an era of Ethereum mining using Proof Work and improved efficiency and security.
In November 2021, the crypto market experienced a peak followed by a steady decline that found some stability in early 2022. The market's drop was primarily influenced by the collapses of Terra and UST, two of the largest blockchains, at the beginning of the year. Terra's popularity was partially due to the success of its native stablecoin, UST, which offered high lending yields through a process of burning LUNA to mint UST.
However, UST lost its peg on May 7 after a series of large sell-offs, causing the entire $60 billion Terra ecosystem to collapse and leading to a significant market wipeout. The Terra collapse also had a domino effect on other major players in the market, such as Three Arrows Capital, Genesis Trading, Celsius, and Alameda Research, and had long-lasting consequences on the overall crypto market. The collapse was also notable for being the most significant decline in total value locked in history.
According to Privacy Affairs, the number of hacks and exploits in the crypto industry in 2022 has reached a record high, with hackers and scammers stealing over $4.3 billion in cryptocurrency in the first 11 months of the year.
Behiiv is a one-stop-shop newsletter platform built to grow your projects and allow you to keep a good relationship with your community and even stakeholders.
Behiiv is there to do all you need on different platforms, like scaling and monetizing, in one place.
Gleam is a platform that allows businesses to run marketing campaigns, including giving away prizes to users as part of a promotion. These prizes can be distributed as an "airdrop.”
Airdrops help to build a community around a project by giving users a stake in the project's success. This is where Gleam comes in.
It is now safe to talk about email marketing's effectiveness to anyone. However, because email providers frequently view crypto platforms as high-risk, many need help with deliverability.

Thankfully, there is a fix. SendX is an email marketing tool with excellent deliverability that was created primarily to assist crypto projects in overcoming these problems.
Thirdly, warming email funnels can attract new investors and drive cryptocurrency-related product or service sales. This is because a bull market tends to be characterized by high investor interest and optimism, which can make people more receptive to marketing messages. By sending carefully crafted emails that provide valuable information and build trust with potential investors, a company or individual can position themselves as a trusted source of knowledge and expertise in cryptocurrency.

Content Marketing

Content marketing is the best way any project can survive a bull market. Trust and credibility can be built with potential investors by providing valuable, informative content about cryptocurrency. This can include educational articles, how-to guides, and analysis of market trends.

Community Engagements

Another way that companies in the crypto industry have successfully generated organic traffic is through the use of AMA (Ask Me Anything) sessions on forums or social media platforms.

These sessions allow companies to engage with their audience, answer questions, and provide valuable information about their products or services. By providing helpful and transparent communication, companies can build trust and credibility with their audience, which can help to drive organic traffic and sales.

Warming Email Funnels

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How much does it cost to cooperate with a crypto marketing agency?
The cost of using a crypto digital marketing company will vary depending on the size and scope of your campaign. However, we believe that our prices are very competitive and offer excellent value for money. If you would like a more accurate quote, please contact us and we will be happy to provide you with a customized proposal to fit your budget.
What are the best marketing channels for my crypto offering?
The best advertising and marketing channels are the ones that will allow you to reach your target audience most effectively within your budget. This will vary depending on your type of cryptocurrency project - whether it’s an ICO or a more well-established offering. However, some of the most popular marketing channels for crypto projects include the following:

  • SEO & Content Marketing
  • PPC Ads
  • Social Ads
  • PR & Outreach
  • Influencer Marketing
  • Online Communities
  • Press releases
From what and how exactly we can start a collaboration?
Sure thing, we start with a briefing and underlining your goals, to make it our main focus in the work progress, then we’ll give you a couple of gifts (secret), connect your personal marketing manager to your project and launch campaigns. Just beep us on telegram @cryptorsy_io_bot , email us at, leave your request here or book a call on our website. We have a principal position: what starts perfectly, will go on perfectly. So be sure, the process of work will be perfect in detail.
How I can be sure that you’ll deliver results?
As a team of data-driven crypto digital marketers, we place a strong emphasis on ROI. We believe that transparency is key — that's the reason we’ll always keep you up to date with our progress, so you can check out the results at any time.

Our combination of experience, expertise, and flexibility makes us some of the best crypto marketing experts in the industry. Here are some of the ways we ensure our clients get the best results:

  1. We have a team of experts who are solely focused on marketing cryptocurrency.
  2. We stay up to date with the latest industry news and trends.
  3. We develop creative solutions that are designed to help our clients overcome the unique challenges present in the world of cryptocurrency.
  4. We are always monitoring our campaigns to ensure they are delivering the desired results.
  5. We always remain agile and adapt our cryptocurrency strategies as needed.
  6. We offer competitive pricing to fit your budget without sacrificing quality.
What makes Cryptorsy unique and super valuable to me?
All our benefits: gifts, personal marketing manager, free audit, all services on a high-quality level, super easy-to-take prices, perfect scenario and funnels for result getting, and our powerful web3 network, that we can connect to you (all our relations and guys, that can strengthen your performance).
What do I get if I accept your offer, and what do I lose if I refuse?
Shortly, you’ll lose your dedicated crypto marketing partners that could bring you the highest results in the space because they’ve done this a million times, and why don't we do that with you?

What do you get? You get a successful marketing launch and sustainability in your future because 21+ TOP-level experts will manage your marketing activities!
Want to hack the stunning growth formula for your project? Our team has prepared something extremely special for you, just leave your application to get yours!