2022 Crypto marketing Industry Overview

The bull market of 2021 ended with a crash that left many new users at the mercy of fate. Many coins and NFTs fell by 90% or more—and those holding them were in an even worse predicament than before they invested.

In this volatile year, the cryptocurrency market has seen massive price swings and high-profile bankruptcies. This will likely lead to widespread pessimism about its future among those unfamiliar with cryptocurrencies. Though 2022 is arguably the worst crypto year, the crypto market has always been cyclical, and the current bear cycle started in 2022.

Despite the particular depression of the market, it behaved much more stable in the face of rising inflation, macroeconomic problems, and global uncertainty. It has undergone significant fundamental changes, and as with any other crisis, it got rid of malicious tumors.

This section will look closely at some critical milestones of crypto marketing in 2022 and explore how they have shaped the industry. Whether you are a seasoned marketer or new to the world of crypto, this section will provide a comprehensive overview of the key trends and developments that have shaped the industry over the past year.

Here, we will look at the best software applications and online platforms that helped (and still help) cryptopreneurs manage and track cryptocurrency assets and transactions in 2022.

In a bearish market, where the price of cryptocurrencies is generally declining, it can be more challenging for crypto companies to generate organic traffic and drive sales. In such a market, it may be more effective for companies to focus on building their brand and community through content marketing, social media, and other online channels rather than relying solely on paid advertising.

DeFi platforms have been particularly vulnerable to attacks, with major exploits on the BNB Token Hub, Ronin, and Wormhole bridge. There have also been many scams, with Solidus Labs reporting over 188,000 incidents on different blockchains, particularly on the BNB Chain.

19.01.2023

Michael Intro

5 min

Cryptocurrencies Trade After FTX Collapse

Do Kwon — co-founder and CEO of Terraform Labs

Conclusively, the effectiveness of different marketing strategies can vary depending on the company's specific goals and the market's current state. Companies should adapt their marketing strategies in response to changes in the market and the needs of their target audience.

2023 will be big, stay tuned and read our other articles!

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The bankruptcy of FTX was a significant event in the crypto world in 2022 that received widespread media attention. FTX was one of the largest exchanges after Binance, and its sister company, Alameda Research, was a top crypto venture capital fund with a diverse portfolio and significant market influence. However, the collapse of FTX began in November when leaked financial statements revealed a financial hole at Alameda Research.
The fall of Alameda Research and FTX had a ripple effect on other companies and caused a loss of a significant amount of money for individual and institutional investors. Some users could withdraw their funds before withdrawals were closed, but a considerable amount remained locked. This led to a sell-off of FTX tokens and a massive withdrawal from the exchange, triggering a bank run.

Ethereum's price growth in July reached a 57.7% increase, the best-performing July in the coin's history. After The Merge was completed, Ethereum's price and the prices of many other coins declined. On September 15, 2022, Ethereum transitioned to Proof of Stake, marking the end of an era of Ethereum mining using Proof Work and improved efficiency and security.

In November 2021, the crypto market experienced a peak followed by a steady decline that found some stability in early 2022. The market's drop was primarily influenced by the collapses of Terra and UST, two of the largest blockchains, at the beginning of the year. Terra's popularity was partially due to the success of its native stablecoin, UST, which offered high lending yields through a process of burning LUNA to mint UST.
However, UST lost its peg on May 7 after a series of large sell-offs, causing the entire $60 billion Terra ecosystem to collapse and leading to a significant market wipeout. The Terra collapse also had a domino effect on other major players in the market, such as Three Arrows Capital, Genesis Trading, Celsius, and Alameda Research, and had long-lasting consequences on the overall crypto market. The collapse was also notable for being the most significant decline in total value locked in history.

According to Privacy Affairs, the number of hacks and exploits in the crypto industry in 2022 has reached a record high, with hackers and scammers stealing over $4.3 billion in cryptocurrency in the first 11 months of the year.

Behiiv is a one-stop-shop newsletter platform built to grow your projects and allow you to keep a good relationship with your community and even stakeholders.
Behiiv is there to do all you need on different platforms, like scaling and monetizing, in one place.

Gleam is a platform that allows businesses to run marketing campaigns, including giving away prizes to users as part of a promotion. These prizes can be distributed as an "airdrop.”
Airdrops help to build a community around a project by giving users a stake in the project's success. This is where Gleam comes in.

It is now safe to talk about email marketing's effectiveness to anyone. However, because email providers frequently view crypto platforms as high-risk, many need help with deliverability.

Thankfully, there is a fix. SendX is an email marketing tool with excellent deliverability that was created primarily to assist crypto projects in overcoming these problems.

Thirdly, warming email funnels can attract new investors and drive cryptocurrency-related product or service sales. This is because a bull market tends to be characterized by high investor interest and optimism, which can make people more receptive to marketing messages. By sending carefully crafted emails that provide valuable information and build trust with potential investors, a company or individual can position themselves as a trusted source of knowledge and expertise in cryptocurrency.

Content marketing is the best way any project can survive a bull market. Trust and credibility can be built with potential investors by providing valuable, informative content about cryptocurrency. This can include educational articles, how-to guides, and analysis of market trends.

Another way that companies in the crypto industry have successfully generated organic traffic is through the use of AMA (Ask Me Anything) sessions on forums or social media platforms.

These sessions allow companies to engage with their audience, answer questions, and provide valuable information about their products or services. By providing helpful and transparent communication, companies can build trust and credibility with their audience, which can help to drive organic traffic and sales.