The Crypto Marketing Audit for Revault.Network: A Story of Revival and Growth

When Revault.Network approached us, we recognized that they were facing significant challenges, including a decline in the value of their token. We immediately conducted a comprehensive audit of their current marketing efforts and identified areas that needed improvement.

The first and most important section is Marketing Fundamentals. Here we are dealing with such important points as:

• Positioning.
• Tone of voice.
• Technical documentation
• Token distribution
• Roadmap
• Strategy
• Customer Journey Map

Now we will take a little closer look at some of the items.

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25.03.2023

Gleb Specter

9 min

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To optimize its customer journey map, Revault.Network must first identify the different stages that customers go through when engaging with its platform. This includes the initial stage of awareness, followed by interest, consideration, purchase, and retention. By understanding each stage, Revault.Network can tailor its messaging and marketing efforts to meet the needs of customers at each point in the journey.

One key aspect of optimizing the customer journey is enhancing user engagement. This can be achieved through various means, such as creating a user-friendly interface, providing educational resources, and offering incentives for users to remain active on the platform. Additionally, Revault.Network can engage with its customers through personalized communication and by providing exceptional customer service.

Another important factor in optimizing the customer journey is identifying pain points and areas for improvement. By monitoring customer feedback and analyzing user behavior, Revault.Network can pinpoint issues and take proactive steps to address them. This can help to enhance the overall user experience and increase customer satisfaction.

The next most important section we will look at is the Communication mechanism, which includes:

• Content writing
• Social Media
• E-mail marketing
• Youtube
• Reddit & other open-source platforms
• Communities
• Discord & Telegram

Let's take a quick look at this section

As in any business, discipline is very important when creating content for your users. Revault has stopped regularly doing social media and writing articles for her blog. The same goes for the YouTube channel - the lack of regular content. Of course, this has resulted in mass unsubscribes from the audience.

Unfortunately, the project does not use this old but effective way of communication at all. The good news is that email marketing is very easy to implement.

Revault should start by at least collecting emails from the platform's users, which can be done through a simple email collection form.

Later on, Revault can send their users news articles, notifications of upcoming AMA sessions, or special offers (higher APYs, commission-free days, etc).

Also, if you look at the analytics of views, it becomes clear that a year ago, Revault was consistently followed by about 1000 people. Because of the lack of communication and crystal clear vision for the future of the project, the audience just disappeared.
The next section is the Social component, which deals with usage:

• Influencers & Ambassadors
• PR
• Team & Advisors
• Viral component

To be honest, this is Revault's weakness because they don't use Influencers & Ambassadors at all. They don't post their articles on crypto PR sites.

Let's start with the fact that we were unable to get into your discord server because the links with the invitation were not working.

The only way to communicate directly with the audience is Telegram, which is fraught with a lack of diversification. After all, a large number of crypto-enthusiasts do not use Telegram.

About 95% of cryptoprojects, according to our internal analytics, do not use targeting and contextual advertising to promote their project. Revault is also among this number.

The project, which has a firm mechanism to increase capital, is obliged to disseminate information on the network. And not only with the help of viral mechanics and UGC.

Revault can also run direct advertising campaigns and motivate users with special offers, like no commissions, for the first 7 days. This way they can with high probability onboarded crypto users to the platform, who are in eternal pursuit of profits.

Doing an in-depth analysis on Twitter and YouTube, we were able to find only a couple of ad integrations with Influencers, which of course is bad.

We found only one publication that published information about Revault, and that was only the BSCs who are interested in project growth because they benefit from it.

To revive their project, we recommended Revault collaborates with experienced market makers who could help restore the token's value. We suggested partnering with market makers who had a track record of success in the crypto industry and were capable of creating liquidity and increasing demand for the token. We compared this to hiring a Michelin-starred chef to cook a perfect meal, ensuring Revault.Network was getting the best possible help.

We also recommended that Revault.Network evaluates and adjusts its tokenomics model to better align with market demand and supply. We advised them to consider collaborating with other projects or platforms in the crypto space to leverage their expertise and resources in market making and tokenomics.

Revault needs to resume creating content, and it's worth showing off their plans for the future of the project to begin with.

However, other information in this section is classified and only available to members of our #CryptorsyFam, which includes all cryptopreneurs who applied for a crypto marketing audit.

In addition to exclusive information, participants also receive a platform for networking, our internal materials that we use in our work (tables, templates, contact books) and special offers for our services.

Each audit prepared by Cryptorsy team consists of 6 main sections.

6

Here we determined that the weakness of the project is that the end users do not quite understand why they need to accumulate native $REVA tokens of the project, in a situation where the value and capitalization has fallen so much

Revault is trying to show its uniqueness and distinction from its competitors through its unique Tone of voice, using various branded words in its content. We liked this approach to communicating with the audience.

What else would we recommend adding? Create a cool brand hero & add more storytelling to communication with the audience.

The documentation was very hard to find, which is a major disadvantage because end consumers won't spend half an hour looking for WhitePaper. Revault needs to make sure to put a link to the documentation on the first screen of the site and add it to the Dropstab/Coin Market Cap.

February 2022

February 2023

We recommended Revault create a viral teaser to showcase its brand and generate buzz, similar to a movie trailer. We encouraged the team to prepare for the hype train and make sure the teaser is enticing and engaging.

Since web3 is primarily about community-driven processes, Revault need to start motivating people to talk about their project on social media. This can be done in different ways, the community department of Cryptorsy thinks the best and most convenient mechanism for this is community sprints with quests, on platforms like Crew3.

Especially if you look at the screenshots, you can see that some of Revault’s competitors are already doing it. And this is only a small part of what we were able to find.

According to these analytics, we can say that Revault is still interesting, and their users have not yet turned away from them. And this means that there are still opportunities to rise from the ashes and bring back the lost users of the platform.

Our team was able to provide Revault.Network with a comprehensive audit for success by identifying key areas for improvement in their marketing efforts. With our guidance, Revault can rise from the ashes and achieve success in the highly competitive and ever-changing crypto market.

By prioritizing transparency and trust, optimizing the customer journey, bringing in experienced market makers, conducting thorough market analysis, building a strong community, and creating a viral teaser, Revault can attract new users, increase the value of their token, and stand out in the crowded crypto market.

It's important to remember that success in the crypto industry is not just about having a great product or idea; it's also about having a solid marketing strategy that resonates with your target audience.

In conclusion, we're proud to have played a part in Revault story of revival and growth. We wish them the best of luck in their future endeavors and look forward to seeing their continued success in the crypto market.

The Cryptorsy Design Department believes that Revault have made an overall beautiful and user-friendly platform in terms of UI/UX.

It is right that a unified style from the site continues in social networks.

We liked this color combination and styling, some elements that probably drew by hand. Also the site has cool animations that add to the liveliness. The font doesn't raise any questions either.

Next, we'll take apart the Traffic system, which consists of:

• General analytics
• Running ads
• Remarketing
• Entrance points
• SEO

Revault need a clear mechanisms for onboarding new users (especially newcomers to DeFi) to the platform. Ideally, they should also be formed in such a way that a person would be foolish to refuse to accept the offer.

This could be the internal DeFi academy. For example, user journey starts with an interactive tutorial on how to use the platform, what the pools are, how to steak, and so on.

This way you not only educate and engage the person but also get them hooked on platform. After all, one of the main problems with DeFi is that it is difficult and incomprehensible for end users to use.

One of the most important things we cover is Fundraising which includes:

• Fundraising stage
• Token distribution
• VС’s acquisition - Usage of KOL’s
• Usage of Accelerators / Grants
• Usage of Marketmakers

At the end of this article, you'll have the opportunity to join our loving family, but in the meantime, we're moving on.

Last but not least is the Design and Packaging section, which includes a visual package of:

• Website
• Social Platforms
• Technical documentation

This is one case where we have nothing to add, because the project has created its own unique style and we damn well like it. We offer you a little look at what the Revault platform and social media banners look like.

And the cool thing is that Revault added the Media Kit section on the site for easy access to necessary media materials for potential partners.

If you're looking to boost your project's visibility and attract more investors, then you don't want to miss out on a free crypto marketing audit from Cryptorsy. Our team will take a deep dive into your project and provide you with valuable insights and recommendations to help you achieve your goals.
Don't let your project go unnoticed in this crowded crypto market. Take advantage of our free audit offer and see the difference it can make.

Head over to our website at cryptorsy.io/audit and submit your request now. We can't wait to help you succeed!

If you're looking to boost your project's visibility and attract more investors, then you don't want to miss out on a free crypto marketing audit from Cryptorsy. Our team will take a deep dive into your project and provide you with valuable insights and recommendations to help you achieve your goals.
Don't let your project go unnoticed in this crowded crypto market. Take advantage of our free audit offer and see the difference it can make.

Head over to the button below and submit your request now. We can't wait to help you succeed!