15.02.2023
Vlad Svitanko
5 min
VIDEOS
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Working with Crypto-Influencers: Navigating the Challenges
Hey Cryptopreneurs, are you ready to make your mark in the ever-evolving world of cryptocurrencies? With the rise of decentralized finance (DeFi) and non-fungible tokens (NFTs), the crypto space is hotter than ever.
As you venture into this exciting frontier, you might wonder how to effectively promote your brand to a broader audience. And yes! One of those marketing strategies is influence marketing, Crypto influencers.
Meanwhile, before you start working with influencers, you need to know that this process is more complex than you think. With the crypto space still relatively new, the influencer marketing landscape is still developing and presents challenges.
Fortunately, you don't have to navigate this complex world alone. Allow us, the professionals, to guide you through the peculiarities of working with crypto-influencers.
As you venture into this exciting frontier, you might wonder how to effectively promote your brand to a broader audience. And yes! One of those marketing strategies is influence marketing, Crypto influencers.
Meanwhile, before you start working with influencers, you need to know that this process is more complex than you think. With the crypto space still relatively new, the influencer marketing landscape is still developing and presents challenges.
Fortunately, you don't have to navigate this complex world alone. Allow us, the professionals, to guide you through the peculiarities of working with crypto-influencers.
CONCLUSION
Influencer marketing can be a powerful tool for promoting your brand in the crypto space. By entrusting this task to professionals, you can avoid the risks of low-quality influencer partnerships and maximize your return on investment.
However, it's essential to understand that working with crypto-influencers is a complex process that requires careful consideration and planning.
Ready to take your crypto brand to the next level? Contact us today to learn more about how we can help you effectively partner with crypto-influencers and achieve your marketing goals.
However, it's essential to understand that working with crypto-influencers is a complex process that requires careful consideration and planning.
Ready to take your crypto brand to the next level? Contact us today to learn more about how we can help you effectively partner with crypto-influencers and achieve your marketing goals.
Why So Challenging?
Crypto and blockchain technology have disrupted the traditional financial landscape in recent years. To stay ahead of the competition, companies in this space are leveraging social media and influencer marketing to promote their products and services.
However, influence marketing in the crypto sphere differs much from the usual work with bloggers in gaming, entertainment, education, or other industries. Global Influence trends rarely penetrate this niche due to its closed nature and isolation from others, and the industry is still in its formative stage.
However, it is already famous for some established practices. This article will delve into these peculiarities and advise you on how to even out the potential risks.
Still, working with crypto-influencers is a complex process that requires a deep understanding of the industry and a thorough evaluation of the potential partners.
In this article, we'll take a closer look at the peculiarities of working with crypto-influencers and why you should consider partnering with a professional agency like ours.
Key features: Since the crypto sphere has a high entry threshold for new audiences, we observe the same trait when dealing with crypto bloggers.
Although opinion leader communities are not closed, they are not famous for tens of millions of subscribers and millions of video views. This isolation of the niche generates exciting features.
The highest CPM: SRM, or cost per thousand content views, is traditionally the highest in the crypto sphere. We associate this fact with the marginality of the crypto business and the fabulous profits of some crypto companies.
Content creators couldn't help noticing this fact, against the background of crypto audience isolation, started demanding up to $500 per thousand views against the usual $30 in other spheres. Since even in the bear market, we characterize Influencer marketing in the crypto sphere as a "bloggers market," which means excess demand for Influencer services over their supply.
Companies are forced to pay higher rates for access to the audience. Under such conditions, we recommend carefully calculating the unit economics of projects so that the high cost of attracting customers through Influencer Marketing more than pays for its LTV.
Full prepayment: Just as blockchain is characterized by zero trust, the crypto sphere, still shrouded in a halo of fraud, trusts only prepayment for services. The same applies to working with crypto bloggers, who universally trust only the complete prepayment system.
Fraud is possible on both sides of the deal. It's common when a company does not pay a blogger the promised fee and when influencers receive an advance payment and hide without fulfilling their obligations.
Given this fact, we recommend signing detailed agreements with bloggers before making prepayments and working primarily with prominent bloggers who value their reputations.
Major platforms: There are already familiar platforms for specific audiences and industries, which also applies to working with crypto bloggers. Such platforms are Twitter, Telegram and YouTube, as well as several local platforms.
We don't insist that an influencer campaign for a crypto product launched in TikTok will fail. Still, we recommend clearly defining in advance the target audience of the product, as well as crypto influencers that have it.
Trust and expertise: The faith and expertise factor plays a crucial role for an audience looking for a blogger who can guide them through cryptocurrency operations' complex and confusing world.
Unlike other industries, by trusting a blogger's expertise, people often focus on the line and take investment risks from the decisions that Influencers help them make.
That's why when choosing bloggers to work with your crypto product, we recommend paying attention to the community's opinion about the author because the audience will associate your product with the blogger who advertises it and, therefore, will project trust to the Influencer on your product.
However, influence marketing in the crypto sphere differs much from the usual work with bloggers in gaming, entertainment, education, or other industries. Global Influence trends rarely penetrate this niche due to its closed nature and isolation from others, and the industry is still in its formative stage.
However, it is already famous for some established practices. This article will delve into these peculiarities and advise you on how to even out the potential risks.
Still, working with crypto-influencers is a complex process that requires a deep understanding of the industry and a thorough evaluation of the potential partners.
In this article, we'll take a closer look at the peculiarities of working with crypto-influencers and why you should consider partnering with a professional agency like ours.
Key features: Since the crypto sphere has a high entry threshold for new audiences, we observe the same trait when dealing with crypto bloggers.
Although opinion leader communities are not closed, they are not famous for tens of millions of subscribers and millions of video views. This isolation of the niche generates exciting features.
The highest CPM: SRM, or cost per thousand content views, is traditionally the highest in the crypto sphere. We associate this fact with the marginality of the crypto business and the fabulous profits of some crypto companies.
Content creators couldn't help noticing this fact, against the background of crypto audience isolation, started demanding up to $500 per thousand views against the usual $30 in other spheres. Since even in the bear market, we characterize Influencer marketing in the crypto sphere as a "bloggers market," which means excess demand for Influencer services over their supply.
Companies are forced to pay higher rates for access to the audience. Under such conditions, we recommend carefully calculating the unit economics of projects so that the high cost of attracting customers through Influencer Marketing more than pays for its LTV.
Full prepayment: Just as blockchain is characterized by zero trust, the crypto sphere, still shrouded in a halo of fraud, trusts only prepayment for services. The same applies to working with crypto bloggers, who universally trust only the complete prepayment system.
Fraud is possible on both sides of the deal. It's common when a company does not pay a blogger the promised fee and when influencers receive an advance payment and hide without fulfilling their obligations.
Given this fact, we recommend signing detailed agreements with bloggers before making prepayments and working primarily with prominent bloggers who value their reputations.
Major platforms: There are already familiar platforms for specific audiences and industries, which also applies to working with crypto bloggers. Such platforms are Twitter, Telegram and YouTube, as well as several local platforms.
We don't insist that an influencer campaign for a crypto product launched in TikTok will fail. Still, we recommend clearly defining in advance the target audience of the product, as well as crypto influencers that have it.
Trust and expertise: The faith and expertise factor plays a crucial role for an audience looking for a blogger who can guide them through cryptocurrency operations' complex and confusing world.
Unlike other industries, by trusting a blogger's expertise, people often focus on the line and take investment risks from the decisions that Influencers help them make.
That's why when choosing bloggers to work with your crypto product, we recommend paying attention to the community's opinion about the author because the audience will associate your product with the blogger who advertises it and, therefore, will project trust to the Influencer on your product.
Steps Involved in Working With Crypto Influencers
Working with crypto-influencers is a great way to expand your brand's reach and gain exposure to a broader audience in the cryptocurrency community. However, it can be a complicated process with many steps to ensure success.
1. Identifying Target Influencers: The first step is to identify the right influencers to work with based on their audience demographics, engagement rate, niche, and reputation within the crypto community.
2. Negotiating Terms and Conditions: Once you have identified the right influencers, the next step is to negotiate the terms and conditions of the partnership, such as compensation, content creation, and promotion methods.
3. Creating Content: After terms are agreed upon, the next step is creating high-quality content that aligns with your brand and the Influencer's style and tone. This could be in the form of sponsored posts, videos, or live streams.
4. Measuring Results: Finally, it's crucial to track and measure the results of the partnership, such as engagement rates, conversions, and overall ROI, to see if the partnership is worth continuing and to make any necessary improvements.
1. Identifying Target Influencers: The first step is to identify the right influencers to work with based on their audience demographics, engagement rate, niche, and reputation within the crypto community.
2. Negotiating Terms and Conditions: Once you have identified the right influencers, the next step is to negotiate the terms and conditions of the partnership, such as compensation, content creation, and promotion methods.
3. Creating Content: After terms are agreed upon, the next step is creating high-quality content that aligns with your brand and the Influencer's style and tone. This could be in the form of sponsored posts, videos, or live streams.
4. Measuring Results: Finally, it's crucial to track and measure the results of the partnership, such as engagement rates, conversions, and overall ROI, to see if the partnership is worth continuing and to make any necessary improvements.
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How much does it cost to cooperate with a crypto marketing agency?
The cost of using a crypto digital marketing company will vary depending on the size and scope of your campaign. However, we believe that our prices are very competitive and offer excellent value for money. If you would like a more accurate quote, please contact us and we will be happy to provide you with a customized proposal to fit your budget.
What are the best marketing channels for my crypto offering?
The best advertising and marketing channels are the ones that will allow you to reach your target audience most effectively within your budget. This will vary depending on your type of cryptocurrency project - whether it’s an ICO or a more well-established offering. However, some of the most popular marketing channels for crypto projects include the following:
- SEO & Content Marketing
- PPC Ads
- Social Ads
- PR & Outreach
- Influencer Marketing
- Online Communities
- Press releases
From what and how exactly we can start a collaboration?
Sure thing, we start with a briefing and underlining your goals, to make it our main focus in the work progress, then we’ll give you a couple of gifts (secret), connect your personal marketing manager to your project and launch campaigns. Just beep us on telegram @cryptorsy_io_bot , email us at hello@cryptorsy.io, leave your request here or book a call on our website. We have a principal position: what starts perfectly, will go on perfectly. So be sure, the process of work will be perfect in detail.
How I can be sure that you’ll deliver results?
As a team of data-driven crypto digital marketers, we place a strong emphasis on ROI. We believe that transparency is key — that's the reason we’ll always keep you up to date with our progress, so you can check out the results at any time.
Our combination of experience, expertise, and flexibility makes us some of the best crypto marketing experts in the industry. Here are some of the ways we ensure our clients get the best results:
Our combination of experience, expertise, and flexibility makes us some of the best crypto marketing experts in the industry. Here are some of the ways we ensure our clients get the best results:
- We have a team of experts who are solely focused on marketing cryptocurrency.
- We stay up to date with the latest industry news and trends.
- We develop creative solutions that are designed to help our clients overcome the unique challenges present in the world of cryptocurrency.
- We are always monitoring our campaigns to ensure they are delivering the desired results.
- We always remain agile and adapt our cryptocurrency strategies as needed.
- We offer competitive pricing to fit your budget without sacrificing quality.
What makes Cryptorsy unique and super valuable to me?
All our benefits: gifts, personal marketing manager, free audit, all services on a high-quality level, super easy-to-take prices, perfect scenario and funnels for result getting, and our powerful web3 network, that we can connect to you (all our relations and guys, that can strengthen your performance).
What do I get if I accept your offer, and what do I lose if I refuse?
Shortly, you’ll lose your dedicated crypto marketing partners that could bring you the highest results in the space because they’ve done this a million times, and why don't we do that with you?
What do you get? You get a successful marketing launch and sustainability in your future because 21+ TOP-level experts will manage your marketing activities!
What do you get? You get a successful marketing launch and sustainability in your future because 21+ TOP-level experts will manage your marketing activities!
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