TOKEN PRICE: TWO MAJOR KEYS
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Today we will take a look at a key indicator for every single crypto project – token price. And factors that influence this indicator. At Cryptorsy we believe that crypto industry is 90% marketing. The packaging of the product, its presentation, content, and interaction with the audience – this is what matters the most, since crypto is a community-driven industry. No project survives without community just like no business… but wait, we wanted to talk about token price.
To understand the relation between technology and money let’s look at how tech generates revenue in crypto.

Ethereum is a great example of how technology makes money: ETH “hosts” over 2,700 DApps and plenty of coins. In order to build on Ethereum one has to pay the fee for using their developments. If it’s a coin “royalties” come from transaction fees, a.k.a gas – a fee which depends on how loaded the network is at the moment of transaction. This makes the company decent money, but doesn’t have a direct correlation with ETH price.

With DApps, aside from one-time technology purchase and gas fees we have the products or services offered by the DApp. Users have to buy Ether in order to pay for them – which means that additional demand is arranged and it's pushing the price up. Sounds better!

But there’s one problem about overdoing the tech part – IT’S
Even weak projects manage to “make it” with marketing only – we know, you know, they know too. Marketing is pretty much every single way of delivering information about your business. The information is the decisive substance on the financial market – it generates billions, makes these billions travel back and forth and burns them in a blink of an eye.

The ultimate axioma of pricing: the price depends on supply and demand. The ultimate axioma of marketing: increase
Key 1: How do technical aspects influence token price?
Technical aspects carry intrinsic value. Blockchain’s capacity, smart contract availability and the amount of protocols connected to the chain – the more blockchain can offer a user, the more demand it’d have as a payment processing system. Higher demand = higher price. Simple.
Since crypto industry is looking forward to mass adoption, the amount of transactions that could be processed is extremely important in the long term. Frankly, developing the technology is not something that will show instant ROI – it’s more of a long term game in general. But a certain percentage of investors (a minority, most often they’re tech people) won’t trust a project that’s not bringing anything new or at least improving the existing solutions in crypto.
Key 2: Let them know what you got!
20.12.2022
Renata Zhupanyn
8 min
Tech work pays off (maybe next decade)
The core audience of crypto are Millennials and Gen Z – same people who are most prone to impulse buying, based on this 2022 survey. That’s one of the answers to “Why marketing has a 90% influence on token price?” Though there might be no rational reason for it, FOMO makes users click on the “buy” button again and again. The more they buy, the higher the price becomes. But it’s still not an “infinite money glitch“. If the project’s growth is based on marketing only, as soon as paid promotion comes to an end people tend to loosen ties with the project, putting the token at risk of a dump.
Brief summary
We highlighted 2 major keys to token’s price growth – technical and marketing aspects. In terms of pricing, the first one is responsible for providing intrinsic value and maintaining the price. While the second one actually pushes the price up.
Stay tuned for our next material!
IMPOSSIBLE TO ATTRACT INTEREST (=DEMAND =INVESTMENTS) IF NOBODY KNOWS ABOUT YOUR TECHNOLOGY.

There always will be somebody who’d pay X amount of money for your development, then pour the same amount into marketing and outplay your 10-year performance overnight. So let’s decompose the role of marketing in crypto.
To understand the relation between technology and money let’s look at how tech generates revenue in crypto.

Ethereum is a great example of how technology makes money: ETH “hosts” over 2,700 DApps and plenty of coins. In order to build on Ethereum one has to pay the fee for using their developments. If it’s a coin “royalties” come from transaction fees, a.k.a gas – a fee which depends on how loaded the network is at the moment of transaction. This makes the company decent money, but doesn’t have a direct correlation with ETH price.

With DApps, aside from one-time technology purchase and gas fees we have the products or services offered by the DApp. Users have to buy Ether in order to pay for them – which means that additional demand is arranged and it's pushing the price up. Sounds better!

But there’s one problem about overdoing the tech part – IT’S IMPOSSIBLE TO ATTRACT
INTEREST (=DEMAND =INVESTMENTS) IF NOBODY KNOWS ABOUT YOUR TECHNOLOGY.

There always will be somebody who’d pay X amount of money for your development, then pour the same amount into marketing and outplay your 10-year performance overnight. So let’s decompose the role of marketing in crypto.
Basically, token price displays the general condition of an issuer company at a particular moment. It’s also one of the main factors when it comes to company valuation. Token is a means of transmitting liquidity between users, not the company’s product. Company’s product is the technology it offers to users and the market. And that’s the first factor we’ll take a look at.
To understand the relation between technology and money let’s look at how tech generates revenue in crypto.

Ethereum is a great example of how technology makes money: ETH “hosts” over 2,700 DApps and plenty of coins. In order to build on Ethereum one has to pay the fee for using their developments. If it’s a coin “royalties” come from transaction fees, a.k.a gas – a fee which depends on how loaded the network is at the moment of transaction. This makes the company decent money, but doesn’t have a direct correlation with ETH price.
With DApps, aside from one-time technology purchase and gas fees we have the products or services offered by the DApp. Users have to buy Ether in order to pay for them – which means that additional demand is arranged and it's pushing the price up. Sounds better!

But there’s one problem about overdoing the tech part – IT’S IMPOSSIBLE TO ATTRACT INTEREST (=DEMAND =INVESTMENTS) IF NOBODY KNOWS ABOUT YOUR TECHNOLOGY.

There always will be somebody who’d pay X amount of money for your development, then pour the same amount into marketing and outplay your 10-year performance overnight. So let’s decompose the role of marketing in crypto.
axioma of marketing: increase demand as intensively as physically possible. By the XXI century capitalism has come up with a huge variety of mechanisms to do so. Making use of all of them in a balanced proportion makes the price tag skyrocket due to high demand. Market dictates the price, but marketing dictates the market.

For instance, at the moment there are about 4 million holders of DOGE coin today. DOGE brings absolutely no innovation to the industry, but its marketing was absolutely astonishing. The main lever of the campaign was influencer marketing, which does not necessarily mean it was the only one – though we all know it was Elon who caused the explosion.
Why does it work?

The majority buys and sells based on emotions. And marketing does appeal to humans’ emotions. Since crypto is the most accessible financial market for regular folks it even exaggerates this trend. People know that crypto made thousands of millionaires and hope to catch their chance too
Even weak projects manage to “make it” with marketing only – we know, you know, they know too. Marketing is pretty much every single way of delivering information about your business. The information is the decisive substance on the financial market – it generates billions, makes these billions travel back and forth and burns them in a blink of an eye.

The ultimate axioma of pricing: the price depends on supply and demand. The ultimate axioma of marketing: increase .
demand as intensively as physically possible. By the XXI century capitalism has come up with a huge variety of mechanisms to do so. Making use of all of them in a balanced proportion makes the price tag skyrocket due to high demand. Market dictates the price, but marketing dictates the market.

For instance, at the moment there are about 4 million holders of DOGE coin today. DOGE brings absolutely no innovation to the industry, but its marketing was absolutely astonishing. The main lever of the campaign was influencer marketing, which does not necessarily mean it was the only one – though we all know it was Elon who caused the explosion.
Why does it work?

The majority buys and sells based on emotions. And marketing does appeal to humans’ emotions. Since crypto is the most accessible financial market for regular folks it even exaggerates this trend. People know that crypto made thousands of millionaires and hope to catch their chance too
Even weak projects manage to “make it” with marketing only – we know, you know, they know too. Marketing is pretty much every single way of delivering information about your business. The information is the decisive substance on the financial market – it generates billions, makes these billions travel back and forth and burns them in a blink of an eye.

The ultimate axioma of pricing: the price depends on supply and demand. The ultimate axioma of marketing: increase .
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